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Google Ads Search Certification

Google's free Skillshop certification for building and optimising Google Search campaigns, including AI-powered features.

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About this course

The Search certification is one of Google's core Ads credentials. The companion learning path, Foundations of AI-Powered Search Ads for Strategists, covers campaign setup, keywords and bidding, ad creation and the AI features in Search campaigns; the certification assessment then confirms your skills.

Best for: Marketers and freelancers who run or plan to run paid search campaigns.

What you will be able to do

  • Set up a Google Search campaign
  • Choose keywords, match types and bidding strategies
  • Write effective responsive search ads
  • Use Google's AI-powered Search features to improve performance

Syllabus and your progress

Tick modules off as you finish them on Google.

0 of 2 modules done

Progress is saved in this browser only. No account needed.

Cost and certificate

Free certificate

Free learning path and free certification assessment on Google Skillshop.

Google sets the terms and can change them. Check the course page before you commit serious time, and tell us if something changed.

Quick answers

Is Google Ads Search Certification really free?
Yes, the course material is free on Google. Free learning path and free certification assessment on Google Skillshop.
How long does Google Ads Search Certification take?
Google does not publish an hour estimate. It is self-paced, so you set the pace.
Do I need experience before Google Ads Search Certification?
No. It is a beginner course with no prerequisites listed.

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Google Ads Search Certification

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