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Google Analytics Certification

Google's free Skillshop certification for Google Analytics, backed by four free courses from beginner to advanced.

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About this course

Google's Analytics training on Skillshop is a sequence of four free courses, from setting up Google Analytics to reading reports, exploring data in depth and connecting other tools, followed by a free certification assessment. It is the official way to show proficiency in the current version of Google Analytics.

Best for: Marketers, analysts and site owners who need to measure website and app performance.

What you will be able to do

  • Set up Google Analytics for a website or app
  • Read and customise standard reports
  • Explore data with deeper analysis tools
  • Connect Google Analytics with other tools and data sources

Syllabus and your progress

Tick modules off as you finish them on Google.

0 of 5 modules done

Progress is saved in this browser only. No account needed.

Cost and certificate

Free certificate

Free learning and a free certification exam on Google Skillshop.

Google sets the terms and can change them. Check the course page before you commit serious time, and tell us if something changed.

Quick answers

Is Google Analytics Certification really free?
Yes, the course material is free on Google. Free learning and a free certification exam on Google Skillshop.
How long does Google Analytics Certification take?
Google does not publish an hour estimate. It is self-paced, so you set the pace.
Do I need experience before Google Analytics Certification?
No. It is a beginner course with no prerequisites listed.

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Google Analytics Certification

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