Beginner to job-ready
Digital Marketer
Four free certificates that employers recognise.
- 1Fundamentals of Digital Marketing
- 2SEO Certification Course
- 3Inbound Marketing Certification
- +1 more
Start path3–4 months part-time
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Business & Marketing
Google Analytics 4 Certification
Set up GA4 properly and read the reports without fooling yourself.
Free to enrolBeginnerFree certificateAdded 25 Jul 2026
Rating4.5 / 515k reviews
Duration6 hrsprovider estimate
Lessons5modules
Learners720kenrolled
GGoogle
Company
Digital Garage and Analytics Academy certificates are free; Google Career Certificates on Coursera are paid.
About this course
Google Skillshop's analytics track covers the GA4 event-based data model, property and stream setup, key reports, explorations, audiences and conversions. The certification exam and certificate are free.
What you'll learn
- Configure a GA4 property and data streams
- Understand the event-based data model
- Build explorations that answer real questions
- Define audiences and conversions correctly
Syllabus
- 1GA4 basics and setup1 hr
- 2Events, parameters and conversions1.5 hrs
- 3Standard reports1.5 hrs
- 4Explorations and audiences1.5 hrs
- 5Certification exam30 min
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