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AEO Fundamentals

HubSpot's free certification on answer engine optimisation: staying visible in search and AI-generated answers.

Taught byHubSpot Academy
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About this course

AEO Fundamentals replaces HubSpot's older SEO certification at the same address. It looks at how AI answer engines change search visibility, how to set up an AEO foundation, plan content for both search and AI, earn AI citations and measure results.

Best for: Marketers and content writers adapting SEO skills to AI-driven search.

What you will be able to do

  • Explain how answer engines change search visibility
  • Plan content for both traditional search and AI answers
  • Optimise pages to be cited by AI tools
  • Choose metrics to measure AEO results

Syllabus and your progress

Tick modules off as you finish them on HubSpot Academy.

0 of 5 modules done

Plan your pace

At 4 hours a week you would finish in about 1 week, using the course time estimate above.

Progress is saved in this browser only. No account needed.

Cost and certificate

Free certificate

Free course and free certification from HubSpot Academy.

HubSpot Academy sets the terms and can change them. Check the course page before you commit serious time, and tell us if something changed.

Quick answers

Is AEO Fundamentals really free?
Yes, the course material is free on HubSpot Academy. Free course and free certification from HubSpot Academy.
How long does AEO Fundamentals take?
Plan for about 2.3 hrs in total (Provider estimate: 2 hours 20 minutes across 7 lessons). It is self-paced, so you can go faster or slower.
Do I need experience before AEO Fundamentals?
No. It is a beginner course with no prerequisites listed.

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AEO Fundamentals

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