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Inbound Marketing Certification

HubSpot's free certification on the inbound method: attracting, engaging and delighting customers with the flywheel model.

Taught byHubSpot Academy
Start free on HubSpot Academy

About this course

HubSpot's foundational marketing certification teaches its inbound methodology. It covers building buyer personas, creating content that attracts the right audience, converting visitors into leads and using the flywheel model to keep customers engaged, followed by a final exam for the free certificate.

Best for: New marketers and small-business owners who want a free, widely recognised marketing certificate.

What you will be able to do

  • Explain the inbound methodology and flywheel model
  • Build buyer personas
  • Plan content that attracts and converts the right audience
  • Nurture leads and delight existing customers

Syllabus and your progress

Tick modules off as you finish them on HubSpot Academy.

0 of 6 modules done

Plan your pace

At 4 hours a week you would finish in about 1 week, using the course time estimate above.

Progress is saved in this browser only. No account needed.

Cost and certificate

Free certificate

Free course and free certification from HubSpot Academy, shareable on LinkedIn.

HubSpot Academy sets the terms and can change them. Check the course page before you commit serious time, and tell us if something changed.

Quick answers

Is Inbound Marketing Certification really free?
Yes, the course material is free on HubSpot Academy. Free course and free certification from HubSpot Academy, shareable on LinkedIn.
How long does Inbound Marketing Certification take?
Plan for about 3 hrs in total (Provider listing on HubSpot certification overview: 3 hours). It is self-paced, so you can go faster or slower.
Do I need experience before Inbound Marketing Certification?
No. It is a beginner course with no prerequisites listed.

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Inbound Marketing Certification

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