Beginner to job-ready
Digital Marketer
Four free certificates that employers recognise.
- 1Fundamentals of Digital Marketing
- 2SEO Certification Course
- 3Inbound Marketing Certification
- +1 more
Start path3–4 months part-time
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Business & Marketing
Inbound Marketing Certification
The inbound methodology, from attracting strangers to delighting customers.
Free to enrolBeginnerFree certificateAdded 16 Jul 2026
Rating4.6 / 521k reviews
Duration5 hrsprovider estimate
Lessons9modules
Learners640kenrolled
HS
HubSpot Academy
Company
All certifications are free and shareable to LinkedIn.
About this course
HubSpot's best-known free certification explains the attract–engage–delight model, then covers buyer personas, content strategy, lead nurturing, conversational marketing and reporting. It ends in a graded exam and a free, shareable certificate.
What you'll learn
- Build buyer personas grounded in evidence
- Map content to each stage of the funnel
- Design a lead nurturing sequence
- Report on marketing performance credibly
Syllabus
- 1The inbound methodology45 min
- 2Buyer personas and the journey1 hr
- 3Content strategy1 hr
- 4Lead nurturing and email1 hr
- 5Reporting and the flywheel1.25 hrs
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