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BUS203: Principles of Marketing

Saylor Academy's free marketing principles course, from segmentation to campaign launch and social media, with a free certificate.

Taught bySaylor Academy
Start free on Saylor Academy

About this course

BUS203 covers the full marketing mix at an introductory college level. It moves through marketing principles, segmentation and positioning, customers and research, product life cycles, supply chains and pricing, distribution and promotion, launching a campaign and social media marketing.

Best for: Students and early-career marketers who want a free, credit-eligible marketing foundation.

What you will be able to do

  • Explain core marketing principles
  • Segment, target and position a product
  • Use marketing research to understand customers
  • Plan pricing, distribution and promotion
  • Outline a marketing campaign including social media

Syllabus and your progress

Tick modules off as you finish them on Saylor Academy.

0 of 7 modules done

Plan your pace

At 4 hours a week you would finish in about 8 weeks, using the course time estimate above.

Progress is saved in this browser only. No account needed.

Cost and certificate

Free certificate

Free course, free final exam and free completion certificate (3.0 CEUs); an optional ACE credit-recommended exam costs USD 5 for proctoring.

Saylor Academy sets the terms and can change them. Check the course page before you commit serious time, and tell us if something changed.

Quick answers

Is BUS203: Principles of Marketing really free?
Yes, the course material is free on Saylor Academy. Free course, free final exam and free completion certificate (3.0 CEUs); an optional ACE credit-recommended exam costs USD 5 for proctoring.
How long does BUS203: Principles of Marketing take?
Plan for about 30 hrs in total (Provider estimate: about 30 hours for the average student). It is self-paced, so you can go faster or slower.
Do I need experience before BUS203: Principles of Marketing?
No. It is a beginner course with no prerequisites listed.

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BUS203: Principles of Marketing

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