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Introduction to Marketing

Wharton's popular marketing course on branding, customer centricity and go-to-market strategy, taught by three senior professors.

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About this course

Barbara Kahn, Peter Fader and Jagmohan Raju of the Wharton School teach marketing fundamentals in three strands: branding and positioning, customer centricity and customer lifetime value, and go-to-market strategy including communications and pricing. An optional applied module puts the ideas to work.

Best for: Business students and professionals who want a top business-school view of marketing.

What you will be able to do

  • Develop a brand positioning strategy
  • Explain customer centricity and customer value
  • Plan communications for a go-to-market strategy
  • Apply basic pricing principles

Syllabus and your progress

Tick modules off as you finish them on Coursera.

0 of 5 modules done

Plan your pace

At 4 hours a week you would finish in about 3 weeks, using the course time estimate above.

Progress is saved in this browser only. No account needed.

Cost and certificate

Paid certificate

On Coursera's enrol screen many courses offer a free 'Full Course, No Certificate' option; the certificate is paid (financial aid can be requested). Check the options before you start.

Coursera sets the terms and can change them. Check the course page before you commit serious time, and tell us if something changed.

Quick answers

Is Introduction to Marketing really free?
Yes, the course material is free on Coursera. On Coursera's enrol screen many courses offer a free 'Full Course, No Certificate' option; the certificate is paid (financial aid can be requested). Check the options before you start.
How long does Introduction to Marketing take?
Plan for about 12 hrs in total (Provider module estimates total about 12 hours). It is self-paced, so you can go faster or slower.
Do I need experience before Introduction to Marketing?
No. It is a beginner course with no prerequisites listed.

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Introduction to Marketing

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