Skip to main content

Looker Studio

Free Google tool for building shareable dashboards from Google Analytics, Sheets and more.

FreeAI Data & Analytics#5 in Data & Analyticsby Google

What is Looker Studio?

Looker Studio is Google's free dashboard builder. You connect sources such as Google Analytics, Google Ads, Sheets and BigQuery, then design reports with charts and filters. Reports are easy to share like Google Docs. It runs in the browser.

Best for: Marketers and small businesses reporting on Google data.

What you can do with Looker Studio

  1. Build a website traffic dashboard

  2. Combine ads and analytics in one report

  3. Share a live report with a client

Key features

  • Free dashboard builder
  • Connectors for Google products
  • Shareable interactive reports
  • Templates to start fast

Looker Studio pros and cons

Pros

  • Completely free
  • Easy sharing

Cons

  • AI features are limited compared with paid tools

Looker Studio pricing

Free

Looker Studio is free to use. Plans change often, so check the official site for current prices.

How to get started

  1. Open lookerstudio.google.com and create a free account.
  2. Try one real task first: build a website traffic dashboard.
  3. Compare the result with Julius AI or Rows, then keep the one that fits how you work.

Compare Looker Studio

Side-by-side comparisons of features, pricing, pros and cons.

Looker Studio alternatives

Other tools that do a similar job, ranked by our editors.

All Looker Studio alternatives
  • Julius AI

    Free + PaidEditor's pick

    Chat with your spreadsheets and data files to get analysis, charts and answers in plain English.

    AI Data & AnalyticsVisit
  • Rows

    Free + Paid

    Modern spreadsheet with built-in data integrations and an AI analyst for summaries and charts.

    AI Data & AnalyticsVisit
  • Polymer

    Free trial

    Turns spreadsheets into interactive dashboards with AI-generated insights.

    AI Data & AnalyticsVisit
  • Microsoft's business intelligence tool with Copilot to build reports and answer data questions.

    AI Data & AnalyticsVisit
  • Tableau

    Free trial

    Leading data visualisation platform with AI features that explain data and suggest insights.

    AI Data & AnalyticsVisit
  • ThoughtSpot

    Free trial

    AI-powered analytics where you search your data like a search engine and get instant charts.

    AI Data & AnalyticsVisit

Top AI data analysis tools

How Looker Studio compares with the best in AI Data & Analytics.

  1. 1. Julius AI

    Free + Paid

    Chat with your spreadsheets and data files to get analysis, charts and answers in plain English.

  2. Microsoft's business intelligence tool with Copilot to build reports and answer data questions.

  3. 3. Tableau

    Free trial

    Leading data visualisation platform with AI features that explain data and suggest insights.

  4. 4. Hex

    Free + Paid

    Collaborative data notebook mixing SQL, Python and AI to explore data and share apps.

  5. Free Google tool for building shareable dashboards from Google Analytics, Sheets and more.

See all 13 AI data analysis tools

Looker Studio FAQ

What is Looker Studio?

Looker Studio is Google's free dashboard builder. You connect sources such as Google Analytics, Google Ads, Sheets and BigQuery, then design reports with charts and filters. Reports are easy to share like Google Docs. It runs in the browser.

Is Looker Studio free?

Looker Studio is free to use. Check the official site for current limits and prices.

What can you do with Looker Studio?

With Looker Studio you can build a website traffic dashboard; combine ads and analytics in one report; share a live report with a client.

Who is Looker Studio best for?

Marketers and small businesses reporting on Google data.

Does Looker Studio have an app?

Looker Studio runs as web app; we know of no dedicated phone or desktop app.

Who makes Looker Studio?

Looker Studio is made by Google.

What are the best alternatives to Looker Studio?

Popular alternatives include Julius AI, Rows, Polymer and Microsoft Power BI. See the full ranking on our AI Data & Analytics page.

AltFTool is not affiliated with Looker Studio. This summary was written by our editors from the tool's public information. Browse all 451 AI tools