Looker Studio vs Rows
Looker Studio: Free Google tool for building shareable dashboards from Google Analytics, Sheets and more. Rows: Modern spreadsheet with built-in data integrations and an AI analyst for summaries and charts. Here is how they compare on features, pricing, platforms, pros and cons.
Quick verdict
Looker Studio
Best for: Marketers and small businesses reporting on Google data.
Stands out for: Completely free; Easy sharing.
Rows
Best for: Small teams who want spreadsheet analysis with AI help.
Stands out for: Familiar spreadsheet feel; Free plan.
Side-by-side comparison
| Visit lookerstudio.google.com (opens in a new tab) | Visit rows.com (opens in a new tab) | |
|---|---|---|
| What it is | Free Google tool for building shareable dashboards from Google Analytics, Sheets and more. | Modern spreadsheet with built-in data integrations and an AI analyst for summaries and charts. |
| Pricing | Free | Free + Paid |
| Free to use | Yes | Yes |
| Category | AI Data & Analytics | AI Data & Analytics |
| Editor rank | #5 in category | #9 in category |
| Made by | Rows | |
| Best for | Marketers and small businesses reporting on Google data. | Small teams who want spreadsheet analysis with AI help. |
| Key features |
|
|
| Pros |
|
|
| Cons |
|
|
| Use it to |
|
|
| Web app |
Looker Studio vs Rows: questions
Is Looker Studio better than Rows?
Neither wins for everyone. Our editors rank Looker Studio slightly higher overall in AI Data & Analytics, but Rows can be the better fit: Small teams who want spreadsheet analysis with AI help.
Which is free, Looker Studio or Rows?
Both can be used without paying: Looker Studio is free and Rows is free + paid. Paid plans add more usage or features.
Can I use Looker Studio and Rows together?
Yes. Many people keep both and pick per task, for example build a website traffic dashboard with Looker Studio, and pull analytics data into a sheet with Rows.