Shortwave
Free + Paid
AI-first Gmail client that summarises threads, drafts replies and finds anything in your inbox.
AI Email & InboxVisit
Lavender
AI email coach that scores and improves sales emails as you write them in your inbox.
What is Lavender?
Lavender sits inside Gmail and Outlook and coaches you while you write. It scores each email, points out what to fix and suggests clearer, shorter wording. It can also pull in research on the person you are writing to. It runs as a browser extension.
Best for: Sales reps who want better reply rates on cold emails.
What you can do with Lavender
Improve a cold email before sending
Personalise an email with prospect details
Learn what makes emails get replies
Key features
- Live email scoring
- Suggestions to shorten and clarify
- Prospect research panel
- Works in Gmail and Outlook
Lavender pros and cons
Pros
- Teaches better writing habits
- Fits into your existing inbox
Cons
- Focused mainly on sales emails
Lavender pricing
Free + Paid
Lavender has a free plan, with paid plans that add more usage or features. Plans change often, so check the official site for current prices.
How to get started
- Open lavender.ai and create a free account.
- Try one real task first: improve a cold email before sending.
- Compare the result with Shortwave or ActiveCampaign, then keep the one that fits how you work.
Compare Lavender
Side-by-side comparisons of features, pricing, pros and cons.
Lavender alternatives
Other tools that do a similar job, ranked by our editors.
ActiveCampaign
Free trialEmail marketing and automation platform with AI that builds journeys and writes content.
AI Email & InboxVisitInstantly
Free trialCold email outreach platform with inbox warm-up, a lead database and AI-written sequences.
AI Email & InboxVisitMailchimp
Free + PaidEditor's pickEmail marketing platform with AI tools that help write campaigns, pick send times and segment lists.
AI Email & InboxVisitKlaviyo
Free + PaidEmail and SMS marketing for online stores, with AI that builds segments, flows and campaign copy.
AI Email & InboxVisitSpark Mail
Free + PaidSmart email app from Readdle with an AI writer, priority inbox and team features.
AI Email & InboxVisit
Top AI email assistants
How Lavender compares with the best in AI Email & Inbox.
1. Mailchimp
Free + PaidEmail marketing platform with AI tools that help write campaigns, pick send times and segment lists.
2. Klaviyo
Free + PaidEmail and SMS marketing for online stores, with AI that builds segments, flows and campaign copy.
3. Shortwave
Free + PaidAI-first Gmail client that summarises threads, drafts replies and finds anything in your inbox.
4. Spark Mail
Free + PaidSmart email app from Readdle with an AI writer, priority inbox and team features.
5. Brevo
Free + PaidEmail, SMS and WhatsApp marketing platform with an AI assistant for writing campaigns.
Lavender FAQ
What is Lavender?
Lavender sits inside Gmail and Outlook and coaches you while you write. It scores each email, points out what to fix and suggests clearer, shorter wording. It can also pull in research on the person you are writing to. It runs as a browser extension.
Is Lavender free?
Lavender has a free plan, with paid plans that add more usage or features. Check the official site for current limits and prices.
What can you do with Lavender?
With Lavender you can improve a cold email before sending; personalise an email with prospect details; learn what makes emails get replies.
Who is Lavender best for?
Sales reps who want better reply rates on cold emails.
Does Lavender have an app?
Lavender runs as chrome extension and web app; we know of no dedicated phone or desktop app.
Who makes Lavender?
Lavender is made by Lavender.
What are the best alternatives to Lavender?
Popular alternatives include Shortwave, ActiveCampaign, Instantly and Mailchimp. See the full ranking on our AI Email & Inbox page.
AltFTool is not affiliated with Lavender. This summary was written by our editors from the tool's public information. Browse all 451 AI tools