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Microsoft Power BI vs Amplitude

Microsoft Power BI: Microsoft's business intelligence tool with Copilot to build reports and answer data questions. Amplitude: Product analytics platform with AI that answers questions about user behaviour. Here is how they compare on features, pricing, platforms, pros and cons.

Quick verdict

Microsoft Power BI

Best for: Organisations already using Microsoft tools.

Stands out for: Free desktop app; Great with Microsoft 365.

Amplitude

Best for: Product teams that want to understand how users behave.

Stands out for: Free starter plan; Deep product insights.

Side-by-side comparison

Comparison of Microsoft Power BI, Amplitude
Microsoft Power BI
Visit powerbi.microsoft.com (opens in a new tab)
Amplitude
Visit amplitude.com (opens in a new tab)
What it isMicrosoft's business intelligence tool with Copilot to build reports and answer data questions.Product analytics platform with AI that answers questions about user behaviour.
Pricing
Free + Paid
Free + Paid
Free to useYesYes
CategoryAI Data & AnalyticsAI Data & Analytics
Editor rank#2 in category#8 in category
Made byMicrosoftAmplitude
Best forOrganisations already using Microsoft tools.Product teams that want to understand how users behave.
Key features
  • Interactive reports and dashboards
  • Copilot for report building and Q&A
  • Strong Excel and Microsoft 365 links
  • Data modelling tools
  • Product and user behaviour analytics
  • AI natural-language questions
  • Experiments and feature flags
  • Session replay
Pros
  • Free desktop app
  • Great with Microsoft 365
  • Free starter plan
  • Deep product insights
Cons
  • Desktop builder is Windows only
  • Needs tracking set up in your product
Use it to
  • Turn Excel data into a live dashboard
  • Ask Copilot why sales dropped
  • Share reports with your team
  • See where users drop out of sign-up
  • Ask which features keep users coming back
  • Run an A/B test
Web app
iPhone & iPad
Android
Windows
API

Microsoft Power BI vs Amplitude: questions

Is Microsoft Power BI better than Amplitude?

Neither wins for everyone. Our editors rank Microsoft Power BI slightly higher overall in AI Data & Analytics, but Amplitude can be the better fit: Product teams that want to understand how users behave.

Which is free, Microsoft Power BI or Amplitude?

Both can be used without paying: Microsoft Power BI is free + paid and Amplitude is free + paid. Paid plans add more usage or features.

Can I use Microsoft Power BI and Amplitude together?

Yes. Many people keep both and pick per task, for example turn Excel data into a live dashboard with Microsoft Power BI, and see where users drop out of sign-up with Amplitude.

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