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Metricool vs Vista Social

Metricool: Plan, schedule and analyse social posts and ads in one place, with an AI assistant for copy. Vista Social: Social media management platform with scheduling, inbox, reviews and AI-written posts and replies. Here is how they compare on features, pricing, platforms, pros and cons.

Quick verdict

Metricool

Best for: Freelancers and small teams who want scheduling and analytics without a big budget.

Stands out for: Generous free plan; Good value analytics.

Vista Social

Best for: Agencies and local businesses that want many features at a fair price.

Stands out for: Wide feature set; Free plan available.

Side-by-side comparison

Comparison of Metricool, Vista Social
Visit metricool.com (opens in a new tab)Visit vistasocial.com (opens in a new tab)
What it isPlan, schedule and analyse social posts and ads in one place, with an AI assistant for copy.Social media management platform with scheduling, inbox, reviews and AI-written posts and replies.
Pricing
Free + Paid
Free + Paid
Free to useYesYes
CategoryAI Social MediaAI Social Media
Editor rank#5 in category#8 in category
Made byMetricoolVista Social
Best forFreelancers and small teams who want scheduling and analytics without a big budget.Agencies and local businesses that want many features at a fair price.
Key features
  • Planner for many social networks
  • Analytics for posts and ads
  • Competitor tracking
  • AI text assistant
  • Publishing to many networks
  • Shared inbox and review management
  • AI post and reply writing
  • Reports and listening
Pros
  • Generous free plan
  • Good value analytics
  • Wide feature set
  • Free plan available
Cons
  • Interface has a lot going on at first
  • Younger product than the big names
Use it to
  • Schedule posts across six networks at once
  • Compare your growth with competitors
  • Export a monthly report for a client
  • Respond to Google reviews and comments together
  • Draft posts in your brand voice
  • Schedule content for several clients
Web app
iPhone & iPad
Android
Chrome extension

Metricool vs Vista Social: questions

Is Metricool better than Vista Social?

Neither wins for everyone. Our editors rank Metricool slightly higher overall in AI Social Media, but Vista Social can be the better fit: Agencies and local businesses that want many features at a fair price.

Which is free, Metricool or Vista Social?

Both can be used without paying: Metricool is free + paid and Vista Social is free + paid. Paid plans add more usage or features.

Can I use Metricool and Vista Social together?

Yes. Many people keep both and pick per task, for example schedule posts across six networks at once with Metricool, and respond to Google reviews and comments together with Vista Social.

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