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Metricool vs Planable

Metricool: Plan, schedule and analyse social posts and ads in one place, with an AI assistant for copy. Planable: Collaborative social content planner where teams draft, comment on and approve posts together. Here is how they compare on features, pricing, platforms, pros and cons.

Quick verdict

Metricool

Best for: Freelancers and small teams who want scheduling and analytics without a big budget.

Stands out for: Generous free plan; Good value analytics.

Planable

Best for: Agencies and teams with clients or managers who review every post.

Stands out for: Excellent for client collaboration; Free plan to try.

Side-by-side comparison

Comparison of Metricool, Planable
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What it isPlan, schedule and analyse social posts and ads in one place, with an AI assistant for copy.Collaborative social content planner where teams draft, comment on and approve posts together.
Pricing
Free + Paid
Free + Paid
Free to useYesYes
CategoryAI Social MediaAI Social Media
Editor rank#5 in category#10 in category
Made byMetricoolPlanable
Best forFreelancers and small teams who want scheduling and analytics without a big budget.Agencies and teams with clients or managers who review every post.
Key features
  • Planner for many social networks
  • Analytics for posts and ads
  • Competitor tracking
  • AI text assistant
  • Realistic post previews
  • Inline comments and approvals
  • AI writing assistant
  • Calendar, feed and grid views
Pros
  • Generous free plan
  • Good value analytics
  • Excellent for client collaboration
  • Free plan to try
Cons
  • Interface has a lot going on at first
  • Free plan has a small post limit
Use it to
  • Schedule posts across six networks at once
  • Compare your growth with competitors
  • Export a monthly report for a client
  • Share a draft post with a client for feedback
  • Rewrite a caption in a different tone
  • Plan a campaign in calendar view
Web app
iPhone & iPad
Android
Chrome extension

Metricool vs Planable: questions

Is Metricool better than Planable?

Neither wins for everyone. Our editors rank Metricool slightly higher overall in AI Social Media, but Planable can be the better fit: Agencies and teams with clients or managers who review every post.

Which is free, Metricool or Planable?

Both can be used without paying: Metricool is free + paid and Planable is free + paid. Paid plans add more usage or features.

Can I use Metricool and Planable together?

Yes. Many people keep both and pick per task, for example schedule posts across six networks at once with Metricool, and share a draft post with a client for feedback with Planable.

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