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Metricool vs Agorapulse

Metricool: Plan, schedule and analyse social posts and ads in one place, with an AI assistant for copy. Agorapulse: Social media manager with a unified inbox, scheduling, reporting and an AI writing assistant. Here is how they compare on features, pricing, platforms, pros and cons.

Quick verdict

Metricool

Best for: Freelancers and small teams who want scheduling and analytics without a big budget.

Stands out for: Generous free plan; Good value analytics.

Agorapulse

Best for: Agencies and in-house teams that handle a lot of comments and messages.

Stands out for: Strong inbox workflow; Free plan to get started.

Side-by-side comparison

Comparison of Metricool, Agorapulse
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What it isPlan, schedule and analyse social posts and ads in one place, with an AI assistant for copy.Social media manager with a unified inbox, scheduling, reporting and an AI writing assistant.
Pricing
Free + Paid
Free + Paid
Free to useYesYes
CategoryAI Social MediaAI Social Media
Editor rank#5 in category#6 in category
Made byMetricoolAgorapulse
Best forFreelancers and small teams who want scheduling and analytics without a big budget.Agencies and in-house teams that handle a lot of comments and messages.
Key features
  • Planner for many social networks
  • Analytics for posts and ads
  • Competitor tracking
  • AI text assistant
  • Unified social inbox
  • Content calendar and queues
  • AI writing assistant for posts
  • ROI and performance reports
Pros
  • Generous free plan
  • Good value analytics
  • Strong inbox workflow
  • Free plan to get started
Cons
  • Interface has a lot going on at first
  • Free plan is limited in accounts and features
Use it to
  • Schedule posts across six networks at once
  • Compare your growth with competitors
  • Export a monthly report for a client
  • Clear a backlog of comments and DMs
  • Queue evergreen posts to repeat
  • Share a client-ready report
Web app
iPhone & iPad
Android
Chrome extension

Metricool vs Agorapulse: questions

Is Metricool better than Agorapulse?

Neither wins for everyone. Our editors rank Metricool slightly higher overall in AI Social Media, but Agorapulse can be the better fit: Agencies and in-house teams that handle a lot of comments and messages.

Which is free, Metricool or Agorapulse?

Both can be used without paying: Metricool is free + paid and Agorapulse is free + paid. Paid plans add more usage or features.

Can I use Metricool and Agorapulse together?

Yes. Many people keep both and pick per task, for example schedule posts across six networks at once with Metricool, and clear a backlog of comments and DMs with Agorapulse.

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