Looker Studio vs Amplitude
Looker Studio: Free Google tool for building shareable dashboards from Google Analytics, Sheets and more. Amplitude: Product analytics platform with AI that answers questions about user behaviour. Here is how they compare on features, pricing, platforms, pros and cons.
Quick verdict
Looker Studio
Best for: Marketers and small businesses reporting on Google data.
Stands out for: Completely free; Easy sharing.
Amplitude
Best for: Product teams that want to understand how users behave.
Stands out for: Free starter plan; Deep product insights.
Side-by-side comparison
| Visit lookerstudio.google.com (opens in a new tab) | Visit amplitude.com (opens in a new tab) | |
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| What it is | Free Google tool for building shareable dashboards from Google Analytics, Sheets and more. | Product analytics platform with AI that answers questions about user behaviour. |
| Pricing | Free | Free + Paid |
| Free to use | Yes | Yes |
| Category | AI Data & Analytics | AI Data & Analytics |
| Editor rank | #5 in category | #8 in category |
| Made by | Amplitude | |
| Best for | Marketers and small businesses reporting on Google data. | Product teams that want to understand how users behave. |
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Looker Studio vs Amplitude: questions
Is Looker Studio better than Amplitude?
Neither wins for everyone. Our editors rank Looker Studio slightly higher overall in AI Data & Analytics, but Amplitude can be the better fit: Product teams that want to understand how users behave.
Which is free, Looker Studio or Amplitude?
Both can be used without paying: Looker Studio is free and Amplitude is free + paid. Paid plans add more usage or features.
Can I use Looker Studio and Amplitude together?
Yes. Many people keep both and pick per task, for example build a website traffic dashboard with Looker Studio, and see where users drop out of sign-up with Amplitude.