Hex vs Looker Studio
Hex: Collaborative data notebook mixing SQL, Python and AI to explore data and share apps. Looker Studio: Free Google tool for building shareable dashboards from Google Analytics, Sheets and more. Here is how they compare on features, pricing, platforms, pros and cons.
Quick verdict
Hex
Best for: Data teams and analysts who work in SQL and Python.
Stands out for: Modern, collaborative workflow; Free plan for individuals.
Looker Studio
Best for: Marketers and small businesses reporting on Google data.
Stands out for: Completely free; Easy sharing.
Side-by-side comparison
| Visit hex.tech (opens in a new tab) | Visit lookerstudio.google.com (opens in a new tab) | |
|---|---|---|
| What it is | Collaborative data notebook mixing SQL, Python and AI to explore data and share apps. | Free Google tool for building shareable dashboards from Google Analytics, Sheets and more. |
| Pricing | Free + Paid | Free |
| Free to use | Yes | Yes |
| Category | AI Data & Analytics | AI Data & Analytics |
| Editor rank | #4 in category | #5 in category |
| Made by | Hex | |
| Best for | Data teams and analysts who work in SQL and Python. | Marketers and small businesses reporting on Google data. |
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Hex vs Looker Studio: questions
Is Hex better than Looker Studio?
Neither wins for everyone. Our editors rank Hex slightly higher overall in AI Data & Analytics, but Looker Studio can be the better fit: Marketers and small businesses reporting on Google data.
Which is free, Hex or Looker Studio?
Both can be used without paying: Hex is free + paid and Looker Studio is free. Paid plans add more usage or features.
Can I use Hex and Looker Studio together?
Yes. Many people keep both and pick per task, for example write a SQL query from a plain question with Hex, and build a website traffic dashboard with Looker Studio.