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About this tool
Price a voiceover job from script length, media usage, territory, licence term and exclusivity, split into session fee and usage fee.
A voiceover rate card splits a quote into two parts: a session fee that pays for the performer's time and recording, and a usage fee that pays for the right to broadcast it. This calculator applies that structure — session fee is the per-finished-minute rate against the script length with a minimum floor, and the usage fee multiplies it by media, territory, licence term and exclusivity, the same variables the GVAA and Gravy for the Brain guides use. For voice artists writing quotes and for producers checking whether a bid is in the right range.
Open Voiceover Rate Card Calculator on AltFTool — it loads instantly in your browser.
Enter the values you already know.
Fine-tune the options to match your scenario.
Read the result and use it in your planning or reporting.
The quote shows the recording fee and the licence fee as distinct lines, which is how buyers expect to see it.
Every licence term is priced side by side so renewals and buyouts can be discussed with numbers.
Every media, territory, term and exclusivity factor is visible and adjustable to your own market.
Session fee plus usage fee. The session fee covers the performer's time — usually a per-finished-minute rate with a minimum, because a 20-second read still occupies a booked slot — and the usage fee licenses where the audio runs, for how long and in what territory. A corporate video that never airs publicly carries a session fee only.
A buyout is a usage licence bought as a single upfront fee instead of repeat payments. It is not automatically unlimited: a buyout still has a defined media, territory and term, and unlimited-in-perpetuity worldwide use costs multiples of a 12-month single-country licence.
Because usage, not recording time, drives the price. The performer's time is identical, but a national television campaign reaches vastly more people and typically ties the voice to a brand, so the licence multiplier is several times higher than an internal training module that is never broadcast.
Yes, when the client is restricting your other work. Category exclusivity stops you voicing a competitor and typically adds around a quarter to the usage fee, while a full conflict-out is a larger uplift because it limits your whole income. Set the uplift against what the restriction actually costs you, and treat the figures here as informational rather than financial advice.
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