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About this tool
Generate a UGC creator brief with a timed shot list, per-scene word budgets, delivery specs and clear dos and don'ts.
UGC Brief Generator produces the document a creator actually needs to shoot a paid ad: a shot list where scene durations are allocated from the runtime and always sum to it exactly, a spoken word budget per scene at 150 words per minute, the delivery spec for the placement you are buying, and explicit dos and don'ts. Pick a structure — problem/solution, unboxing, testimonial, before/after or listicle — and the beats, timings and on-screen text cues are laid out for you.
Open UGC Brief Generator on AltFTool — it loads instantly in your browser.
Enter the Product, 'Who the ad is for', 'One key message' and 'Call to action', then pick an 'Ad structure' (problem/solution, unboxing, testimonial, before/after or listicle) and a Placement.
Set 'Runtime (seconds)' between 5 and 180 plus 'Hook variants' and 'CTA variants' — the brief, the 'Cuts to deliver' count and the timed shot list recalculate as you type.
Review the shot list with per-scene word budgets, the delivery spec and the do/do-not lists, then press 'Copy brief' to copy the full text shown under 'Brief to send'.
Scene seconds are allocated by largest remainder, so a 30-second brief is exactly 30 seconds of scenes.
Ratio, resolution, frame rate, codec, file-size cap and safe zones for the placement you selected.
Music licensing, competitor logos, unapproved claims and burned-in captions are called out up front.
Five things: the product and one key message, the audience, a timed shot list with what happens in each scene, the delivery spec (ratio, resolution, codec, file size, raw footage), and the dos and don'ts. Anything missing from that list becomes a reshoot.
Most direct-response UGC lands between 15 and 30 seconds. Check the ceiling for the placement: TikTok in-feed ads run 5 to 60 seconds, Meta Reels placements take up to 90, and YouTube Shorts up to 3 minutes.
For vertical placements, 1080 x 1920 at 9:16, 30 fps, H.264 video with AAC audio in an .mp4 or .mov. TikTok caps ad uploads at 500 MB and Meta at 4 GB. Always ask for the raw clips as well as the finished cut so the ad can be re-edited without another shoot.
Platform-native captions and effects are burned into the exported file and cannot be removed, which blocks localisation and re-editing. Trending music is licensed for organic use only — running it in a paid ad risks a takedown, so audio must come from a cleared library the advertiser supplies.