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About this tool
Build a creator collab brief with deliverables, usage rights, a dated timeline and a fee breakdown including 18% GST and TDS.
Creator Collab Brief Builder turns a brand conversation into a written brief: deliverables with quantities and rates, a dated milestone timeline working back from the go-live date, explicit usage rights, and a fee breakdown that adds 18% GST and subtracts TDS. It follows CBDT Circular 23/2017 by computing TDS on the value excluding GST when GST is shown separately, and offers the sections a brand actually deducts under — 194J at 10%, 194C at 1% or 2%, and 194R at 10% for gifted or barter deals.
Open Creator Collab Brief Builder on AltFTool — it loads instantly in your browser.
Add your input to the workspace.
Adjust the options until the result looks right.
Copy or download the output and put it to work.
Organic use, paid amplification, territory, term and exclusivity are each stated rather than assumed.
GST is added on the taxable value and TDS is computed on that same value, not on the GST-inclusive total.
Concept, first cut, approval and go-live get real dates derived from your lead time.
Advertising and brand promotion services are taxed at 18% GST under SAC 998365. You charge it only if you are GST registered; registration becomes compulsory once turnover crosses the threshold for your state and supply type, so check your own position.
Most brands deduct 10% under Section 194J, treating content creation as professional services. Some use Section 194C at 1% for individual or HUF payees and 2% otherwise, and gifted product or barter is covered by Section 194R at 10% on the value of the benefit.
No. Under CBDT Circular 23/2017, tax is deducted on the value excluding GST whenever GST is shown as a separate line on the invoice. On a ₹89,900 fee plus ₹16,182 GST, TDS at 10% is ₹8,990 — not ₹10,608.
Charge separately when the brand wants to run your content as an ad or use it on their own channels beyond your organic post. A common negotiating position is a percentage of the base fee for each month of the usage term, plus a further uplift if you are also giving up the right to work with competitors. This tool is informational — have a professional review any agreement before signing.