Loading page
About this tool
Draft the disclosure text for advertising and analytics pixels on your site, listing vendor, purpose, cookies set and how to opt out.
The Tracking Pixel Disclosure Generator turns a checklist of the advertising and analytics tags on your site into publishable disclosure text: a plain-language explanation of what a pixel is, a table naming each vendor, purpose and stored identifier, and a working opt-out list. It follows GDPR Art. 13(1)(e), which requires the categories of recipients to be disclosed at collection, and flags where ePrivacy Directive Art. 5(3) forces consent before a pixel may store anything on the device. Built for site owners writing or refreshing the tracking section of a privacy policy.
Open Tracking Pixel Disclosure Generator on AltFTool — it loads instantly in your browser.
Provide your input — an image, text, or data.
Let the tool analyze or generate the result.
Review, refine, and reuse the output wherever you need it.
Each pixel comes with its legal entity, documented cookie names and a real opt-out URL, not a generic placeholder.
Selecting an advertising pixel surfaces the CPRA sharing opt-out link duty; selecting session replay surfaces input masking.
Compares the retention period you claim against each vendor's own default so the policy matches the configuration.
Yes. GDPR Art. 13(1)(e) requires you to name the recipients or categories of recipients of personal data at the point of collection, and a pixel sends the visitor's IP address, page URL and device details to the vendor. India's DPDP Act, 2023 s.5 requires an itemised notice of the data and purpose, and the CCPA requires disclosure of the categories of personal information shared with third parties.
Any pixel that stores or reads an identifier on the device needs prior consent under ePrivacy Directive Art. 5(3), implemented in the UK as PECR reg. 6, regardless of which GDPR lawful basis you pick for the processing that follows. Legitimate interests can cover the later analysis but never the act of writing the cookie itself, so the consent gate still has to come first.
Sending identifiers to an advertising vendor so it can target ads elsewhere is defined as sharing for cross-context behavioural advertising in Cal. Civ. Code s.1798.140(ah), which carries the same opt-out duty as a sale. That means a homepage link titled Do Not Sell or Share My Personal Information, or the combined Your Privacy Choices link, and honouring the Global Privacy Control browser signal.
Keep it only as long as the stated purpose requires. Google Analytics 4 free properties allow 2 or 14 months of user-level retention, most advertising platforms default to 13 to 24 months, and periods beyond roughly 26 months attract regulator questions without a documented justification. State a period you have actually configured in each platform. This is informational guidance, not legal advice; consult a privacy lawyer for your specific stack.