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About this tool
Generate the statutory opt-out link label, footer wording and landing page copy required by the CCPA as amended by the CPRA.
The Do Not Sell Link Text Generator produces the statutory opt-out link label, footer wording and landing page copy the CCPA as amended by the CPRA requires, using the prescribed titles from Cal. Civ. Code s.1798.135 rather than a paraphrase. It works out whether you need the sale link, the sensitive-information link, both, or the single 'Your Privacy Choices' alternative link permitted by CCPA Regulations s.7015, and states the real deadlines: 15 business days to action an opt-out and 45 calendar days for a verifiable request. Intended for site owners preparing copy for review by California counsel.
Open Do Not Sell Link Text Generator on AltFTool — it loads instantly in your browser.
Enter "Business name", "Privacy email address" and a toll-free number, then tick under "What your business actually does": you sell personal information, you share identifiers for cross-context behavioural advertising, or you use sensitive personal information beyond permitted purposes.
Under "Ways a consumer can submit the request" choose from a web form, privacy email, toll-free number, an account toggle and the Global Privacy Control signal, and decide whether to use the single "Your Privacy Choices" link instead of two.
The "Footer link text" appears with its statutory basis, alongside the landing-page steps, confirmation message and the 15-business-day opt-out and 45-day verifiable-request deadlines; "Copy all copy" copies every block.
Uses the wordings the statute prescribes, so the link cannot fail on its label.
Sale, sharing and sensitive-information use each trigger a different link; the tool works out which apply.
The generated page commits to 15 business days for opt-outs and 45 days for verifiable requests, with the citations.
Cal. Civ. Code s.1798.135(a)(1) prescribes the title 'Do Not Sell or Share My Personal Information', and s.1798.135(a)(2) prescribes 'Limit the Use of My Sensitive Personal Information' where sensitive data is used beyond permitted purposes. As an alternative, CCPA Regulations s.7015 lets a business post one link titled 'Your Privacy Choices' or 'Your California Privacy Choices' with the official opt-out icon, covering both rights.
As soon as feasibly possible and no later than 15 business days from receipt, under CCPA Regulations s.7026(f)(1). The business must also notify third parties that received the information in the preceding 90 days so they stop as well. Requests to know, delete or correct run on a different clock: 45 calendar days, extendable once by a further 45.
Very possibly yes. The CPRA added 'sharing', which covers disclosing identifiers to a third party for cross-context behavioural advertising even when no money changes hands, so most sites running an advertising pixel are caught. If you neither sell nor share nor use sensitive personal information beyond permitted purposes, no link is required.
No. CCPA Regulations s.7026(g) says an opt-out request is not subject to identity verification, and s.7026(d) prohibits requiring a consumer to create an account. The method must need minimal steps, and s.1798.125 forbids charging a different price or degrading service because someone opted out. This is general information, not legal advice; consult a California privacy attorney before publishing.