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iPhone (iOS) · Privacy & Security

Blur nude images and videos before they're viewed

Sensitive Content Warning automatically detects and blurs nudity in photos and videos received in Messages, AirDrop, contact posters, and FaceTime messages before they're shown, on-device and without Apple seeing the content.

How to open Sensitive Content Warning

  1. Open Settings and tap Privacy & Security.
  2. Tap Sensitive Content Warning.
  3. Toggle it on for the relevant account.
  4. Test by reviewing how flagged content appears in Messages.

What you should know

  • Found in Settings > Privacy & Security > Sensitive Content Warning.
  • Detection happens entirely on-device using machine learning, not by uploading content to Apple.
  • When enabled for a child's account, a warning appears with links to resources before the content can be viewed.
  • Adults can enable it for themselves as a personal filter, separate from any parental control.

Why it matters

Unsolicited explicit images are a common and distressing experience, especially for younger users, and this feature interrupts that experience with a warning before the image is even displayed rather than after the fact. Because the detection happens entirely on the device, no image data or analysis result is ever sent to Apple or any third party, preserving privacy while still providing protection. It represents a deliberate design choice to filter harmful content without the invasive tradeoff of cloud-based scanning of private messages.

Best practices

  • Enable this for a teen's account in addition to Content & Privacy Restrictions for layered protection.
  • Consider turning it on for personal accounts too, since it works as a general unwanted-content filter for anyone.
  • Talk with a child about why the warning exists rather than relying on the feature alone.

Common problems and fixes

An image is blurred unnecessarily.
The warning screen allows viewing anyway after an extra tap, since it's a warning rather than a hard block for adult accounts.
The setting doesn't appear to be doing anything.
Confirm it's enabled separately for each relevant account, since it isn't on by default for adults.

Tips and tricks

  • Pair this with Communication Safety features for a more complete protective setup on a child's device.

Frequently asked questions

Does Apple see the images that get flagged?

No, all detection and blurring happens on-device; nothing is uploaded or reported to Apple.

Does this scan photos already stored in the Photos app?

It applies to content received through communication apps like Messages, not to browsing your existing photo library.

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