What is a SWOT analysis?
A SWOT analysis looks at a business, product or plan from four angles: internal strengths and weaknesses, and external opportunities and threats. This template gives each quadrant its own colour and a couple of starter sticky notes, so a team can fill it in together and see the whole picture on one board.
When to use it
- Before a strategy session, business plan or funding pitch.
- Comparing your product honestly against competitors.
- Personal career planning — it works for people as well as companies.
How to make a SWOT analysis in SketchFlow
- Step 1: Open the SWOT template in SketchFlow.
- Step 2: Replace the starter notes with your own points, one per sticky note.
- Step 3: Add more notes with N or by duplicating one (Ctrl/Cmd+D) inside the right quadrant.
- Step 4: Circle the two or three points that matter most with E (ellipse) or freedraw (P).
- Step 5: Export a PNG or SVG for your report or slide deck.
Tips for a better result
- Strengths and weaknesses are internal; opportunities and threats come from outside.
- Be specific: 'Two-day delivery in our city' beats 'Fast'.
- Finish by pairing a strength with an opportunity — that is your strategy.
Questions about this template
What does SWOT stand for?
Strengths, Weaknesses, Opportunities and Threats.
Which quadrants are internal and which are external?
Strengths and weaknesses are internal factors you control. Opportunities and threats are external factors such as market trends or competitors.
Is there a guided SWOT tool on AltFTool?
Yes, AltFTool also offers a form-based SWOT Analysis Maker. This template is for teams who prefer a free-form whiteboard with sticky notes.