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Cast · Cars & motoring
@marcuscoststoown
The five-year cost of the car, not the price on the windscreen
An ownership-cost persona. Marcus builds the full picture — depreciation, the service interval nobody mentions, the part that fails at 90,000 — and publishes it before anyone has to buy anything.
Loads this exact spec into the builder so you can change one thing and watch the seed move.
Why it works
Machinery photographs better than people and the audience wants the car in frame. Face time is under fifteen per cent of any video in this account.
What would get it caught
Do not render a badge. A recognisable marque's logo on a car that manufacturer never built is where this niche collects its takedowns.
Character sheet
Paste the locked line verbatim into every prompt. Rewording it is the single most common cause of a face moving, and it never looks like the cause because the sentence still means the same thing to you.
Locked line
a man, late forties, Northern European features, a square face with a strong jaw, grey-blue hooded eyes, thick straight brows, a straight nose, a thinner upper lip, a pronounced widow's peak, cropped short straight silver grey hair with no fringe, swept back from the face, tan skin, sun-weathered with fine lines, average height with a broad build
Styling line
wearing heavy cotton workwear, a cool neutral palette of slate, fog and off-white, in a cluttered workshop bench, hard direct light with sharp shadows, camera at eye level
Negative prompt
beauty filter, airbrushed skin, plastic skin, waxy skin, over-smoothed, perfectly symmetrical face, extra fingers, malformed hands, warped jewellery, text artifacts, watermark, logo on clothing, duplicate person, changing facial structure, straight hairline, youthified skin, wrinkle removal, de-aged face
Trait ledger
Why this route
Content pillars
Prompt kits
Each generator holds a face by a different mechanism. Placeholders in square brackets are the things only you have.
Midjourney
Character reference (--cref) plus a pinned --seed
Photograph of a man, late forties, Northern European features, a square face with a strong jaw, grey-blue hooded eyes, thick straight brows, a straight nose, a thinner upper lip, a pronounced widow's peak, cropped short straight silver grey hair with no fringe, swept back from the face, tan skin, sun-weathered with fine lines, average height with a broad build. Wearing heavy cotton workwear, a cool neutral palette of slate, fog and off-white, in a cluttered workshop bench, hard direct light with sharp shadows, camera at eye level. Medium portrait, three-quarter angle, looking into the lens. Neutral expression, hands relaxed and out of frame --ar 16:9 --style raw --seed 1940707078 --cref [url of your approved reference frame] --cw 100
Flux
LoRA on the base model, or an in-context edit from a reference
Photograph of a man, late forties, Northern European features, a square face with a strong jaw, grey-blue hooded eyes, thick straight brows, a straight nose, a thinner upper lip, a pronounced widow's peak, cropped short straight silver grey hair with no fringe, swept back from the face, tan skin, sun-weathered with fine lines, average height with a broad build. Wearing heavy cotton workwear, a cool neutral palette of slate, fog and off-white, in a cluttered workshop bench, hard direct light with sharp shadows, camera at eye level. Medium portrait, three-quarter angle, looking into the lens. Neutral expression, hands relaxed and out of frame negative: beauty filter, airbrushed skin, plastic skin, waxy skin, over-smoothed, perfectly symmetrical face, extra fingers, malformed hands, warped jewellery, text artifacts, watermark, logo on clothing, duplicate person, changing facial structure, straight hairline, youthified skin, wrinkle removal, de-aged face seed: 1940707078 | guidance: 3.5 | steps: 28
Seedream
Reference image conditioning with an explicit subject lock
Photograph of a man, late forties, Northern European features, a square face with a strong jaw, grey-blue hooded eyes, thick straight brows, a straight nose, a thinner upper lip, a pronounced widow's peak, cropped short straight silver grey hair with no fringe, swept back from the face, tan skin, sun-weathered with fine lines, average height with a broad build. Wearing heavy cotton workwear, a cool neutral palette of slate, fog and off-white, in a cluttered workshop bench, hard direct light with sharp shadows, camera at eye level. Medium portrait, three-quarter angle, looking into the lens. Neutral expression, hands relaxed and out of frame Keep identical: a man, late forties, Northern European features, a square face with a strong jaw, grey-blue hooded eyes, thick straight brows, a straight nose, a thinner upper lip, a pronounced widow's peak, cropped short straight silver grey hair with no fringe, swept back from the face, tan skin, sun-weathered with fine lines, average height with a broad build Change only: [the one thing that changes in this shot]
SD + LoRA
LoRA plus IP-Adapter, run locally
<lora:[your lora trigger word]:0.8> Photograph of a man, late forties, Northern European features, a square face with a strong jaw, grey-blue hooded eyes, thick straight brows, a straight nose, a thinner upper lip, a pronounced widow's peak, cropped short straight silver grey hair with no fringe, swept back from the face, tan skin, sun-weathered with fine lines, average height with a broad build. Wearing heavy cotton workwear, a cool neutral palette of slate, fog and off-white, in a cluttered workshop bench, hard direct light with sharp shadows, camera at eye level. Medium portrait, three-quarter angle, looking into the lens. Neutral expression, hands relaxed and out of frame Negative: beauty filter, airbrushed skin, plastic skin, waxy skin, over-smoothed, perfectly symmetrical face, extra fingers, malformed hands, warped jewellery, text artifacts, watermark, logo on clothing, duplicate person, changing facial structure, straight hairline, youthified skin, wrinkle removal, de-aged face Seed: 1940707078, CFG: 6, Steps: 30, Sampler: DPM++ 2M Karras
Sora
First-frame conditioning from an approved still
Opening frame: [url of your approved reference frame] Motion: [what moves — keep it small] Camera: slow push in Duration: 8s | Aspect: 16:9
Veo
Image-to-video from a locked still, plus native audio
Image: [url of your approved reference frame] Action: [what moves — keep it small] Dialogue: "[one line of dialogue]" Camera: slow push in | Aspect: 16:9
Kling
Start-and-end frame conditioning
Start frame: [url of your approved reference frame] End frame: [url of your end frame] Motion: [what moves — keep it small] Duration: 8s
Runway
Reference-locked generation with per-shot camera control
Reference: [url of your approved reference frame] Shot: [what moves — keep it small] Camera move: slow push in Duration: 8s
HeyGen
A trained avatar, reused as an asset
Avatar: marcuscoststoown Voice: [your saved voice] Script: [your script]
ElevenLabs
A saved voice, versioned like the face
Voice: marcuscoststoown Stability: 0.45 | Similarity: 0.8 | Style: conversational Script: [your script]
Paired shots
Bench-height, hands and torso, camera at forty-five degrees from the left
Two cards side by side on a dark surface, square crop
Tight head and shoulders, shot on a 50mm at f/4
Full-frame screen content, persona in a small inset in one corner
Disclosure
Answer yes at upload, say it aloud within the first fifteen seconds, and repeat it in the pinned comment.
Profile bio line
AI-generated character. Operated by a human who answers the comments.
Caption line
This creator is AI-generated.
AltF Persona summarises published guidance so you know which questions to ask. It is not legal advice, rules differ by market and change often, and responsibility sits with whoever operates the account.