Loading page
Cast · Sustainability
@inesrunsthenumbers
Sustainability claims, checked against the arithmetic
A greenwash-auditing persona. Inês takes the claim on the packaging and works out whether the number supports it, publishing the working every time. The account is adversarial by design and cites its sources in the caption.
Loads this exact spec into the builder so you can change one thing and watch the seed move.
Why it works
Threads is text-led, so the persona's voice carries most of the load and the render carries very little. A single grey streak is enough recognition for a surface where the avatar is 40 pixels wide.
What would get it caught
An audience this alert to greenwashing will not forgive an undisclosed synthetic creator lecturing them about honesty. This is the persona where the disclosure is the content.
Character sheet
Paste the locked line verbatim into every prompt. Rewording it is the single most common cause of a face moving, and it never looks like the cause because the sentence still means the same thing to you.
Locked line
a woman, mid thirties, Southern European features, a diamond face with high wide cheekbones, hazel downturned eyes, feathered brows, an aquiline nose, evenly balanced lips, shoulder-length curly dark brown hair with a single grey streak at the front, light olive skin, natural texture and visible pores, average height with an average build
Styling line
wearing second-hand vintage pieces, an earth-tone palette of clay, moss and rust, in a small cafe by the window, flat overcast daylight, camera at eye level
Negative prompt
beauty filter, airbrushed skin, plastic skin, waxy skin, over-smoothed, perfectly symmetrical face, extra fingers, malformed hands, warped jewellery, text artifacts, watermark, logo on clothing, duplicate person, changing facial structure, poreless skin
Trait ledger
Why this route
Content pillars
Prompt kits
Each generator holds a face by a different mechanism. Placeholders in square brackets are the things only you have.
Midjourney
Character reference (--cref) plus a pinned --seed
Photograph of a woman, mid thirties, Southern European features, a diamond face with high wide cheekbones, hazel downturned eyes, feathered brows, an aquiline nose, evenly balanced lips, shoulder-length curly dark brown hair with a single grey streak at the front, light olive skin, natural texture and visible pores, average height with an average build. Wearing second-hand vintage pieces, an earth-tone palette of clay, moss and rust, in a small cafe by the window, flat overcast daylight, camera at eye level. Medium portrait, three-quarter angle, looking into the lens. Neutral expression, hands relaxed and out of frame --ar 4:5 --style raw --seed 1708058343 --cref [url of your approved reference frame] --cw 100
Flux
LoRA on the base model, or an in-context edit from a reference
Photograph of a woman, mid thirties, Southern European features, a diamond face with high wide cheekbones, hazel downturned eyes, feathered brows, an aquiline nose, evenly balanced lips, shoulder-length curly dark brown hair with a single grey streak at the front, light olive skin, natural texture and visible pores, average height with an average build. Wearing second-hand vintage pieces, an earth-tone palette of clay, moss and rust, in a small cafe by the window, flat overcast daylight, camera at eye level. Medium portrait, three-quarter angle, looking into the lens. Neutral expression, hands relaxed and out of frame negative: beauty filter, airbrushed skin, plastic skin, waxy skin, over-smoothed, perfectly symmetrical face, extra fingers, malformed hands, warped jewellery, text artifacts, watermark, logo on clothing, duplicate person, changing facial structure, poreless skin seed: 1708058343 | guidance: 3.5 | steps: 28
Seedream
Reference image conditioning with an explicit subject lock
Photograph of a woman, mid thirties, Southern European features, a diamond face with high wide cheekbones, hazel downturned eyes, feathered brows, an aquiline nose, evenly balanced lips, shoulder-length curly dark brown hair with a single grey streak at the front, light olive skin, natural texture and visible pores, average height with an average build. Wearing second-hand vintage pieces, an earth-tone palette of clay, moss and rust, in a small cafe by the window, flat overcast daylight, camera at eye level. Medium portrait, three-quarter angle, looking into the lens. Neutral expression, hands relaxed and out of frame Keep identical: a woman, mid thirties, Southern European features, a diamond face with high wide cheekbones, hazel downturned eyes, feathered brows, an aquiline nose, evenly balanced lips, shoulder-length curly dark brown hair with a single grey streak at the front, light olive skin, natural texture and visible pores, average height with an average build Change only: [the one thing that changes in this shot]
SD + LoRA
LoRA plus IP-Adapter, run locally
<lora:[your lora trigger word]:0.8> Photograph of a woman, mid thirties, Southern European features, a diamond face with high wide cheekbones, hazel downturned eyes, feathered brows, an aquiline nose, evenly balanced lips, shoulder-length curly dark brown hair with a single grey streak at the front, light olive skin, natural texture and visible pores, average height with an average build. Wearing second-hand vintage pieces, an earth-tone palette of clay, moss and rust, in a small cafe by the window, flat overcast daylight, camera at eye level. Medium portrait, three-quarter angle, looking into the lens. Neutral expression, hands relaxed and out of frame Negative: beauty filter, airbrushed skin, plastic skin, waxy skin, over-smoothed, perfectly symmetrical face, extra fingers, malformed hands, warped jewellery, text artifacts, watermark, logo on clothing, duplicate person, changing facial structure, poreless skin Seed: 1708058343, CFG: 6, Steps: 30, Sampler: DPM++ 2M Karras
Sora
First-frame conditioning from an approved still
Opening frame: [url of your approved reference frame] Motion: [what moves — keep it small] Camera: slow push in Duration: 8s | Aspect: 1:1
Veo
Image-to-video from a locked still, plus native audio
Image: [url of your approved reference frame] Action: [what moves — keep it small] Dialogue: "[one line of dialogue]" Camera: slow push in | Aspect: 1:1
Kling
Start-and-end frame conditioning
Start frame: [url of your approved reference frame] End frame: [url of your end frame] Motion: [what moves — keep it small] Duration: 8s
Runway
Reference-locked generation with per-shot camera control
Reference: [url of your approved reference frame] Shot: [what moves — keep it small] Camera move: slow push in Duration: 8s
HeyGen
A trained avatar, reused as an asset
Avatar: inesrunsthenumbers Voice: [your saved voice] Script: [your script]
ElevenLabs
A saved voice, versioned like the face
Voice: inesrunsthenumbers Stability: 0.45 | Similarity: 0.8 | Style: conversational Script: [your script]
Paired shots
A single printed page on a plain surface, square crop, page filling the frame
Seated, waist up, shot from across the table on a 35mm at f/2
Three-quarter body, standing beside a whiteboard that fills the right half of frame
Wide, full room, person occupying the left third, shot on a 24mm at f/5.6
Disclosure
First line of the post. Meta's provenance label may or may not fire — do not rely on it.
Profile bio line
Personagem gerado por IA. Operado por uma pessoa real.
Caption line
Este criador é gerado por IA.
AltF Persona summarises published guidance so you know which questions to ask. It is not legal advice, rules differ by market and change often, and responsibility sits with whoever operates the account.