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Buying guide · Shopping · 5 min read

How to Spot a Fake Discount

A big strike-through price does not always mean a real saving. Some sellers inflate the original price or add pressure tactics to make an ordinary price look like a bargain. A few simple checks can help you tell the difference.

Reviewed November 2026
  1. 1

    Question the original price

    Ask whether the item was ever really sold at the crossed-out price. Price history tools and browser extensions can show how a price has moved over time on some stores.

  2. 2

    Compare across retailers

    Search the exact model number at a few other shops. If the sale price matches the normal price elsewhere, the discount is mostly marketing.

  3. 3

    Ignore countdown pressure

    Timers and low-stock warnings are designed to rush you. If the deal is good, it will still be good after you have taken a minute to compare.

  4. 4

    Check the seller

    On marketplaces, the product may be sold by a third-party seller rather than the platform itself. Check the seller's details, returns policy and recent reviews.

  5. 5

    Look at the total cost

    Shipping, import duties, add-ons and subscriptions can wipe out a discount. Compare the final checkout price, not the first number you see.

Common mistakes

  • Trusting the strike-through price as proof of a saving.
  • Comparing similar but not identical models.
  • Buying something you did not need because it was on sale.
  • Using coupon sites that ask for personal details or downloads.

Brands this guide applies to

Each has its own BuySmart guide with ways to save and alternatives.

  • Amazon

    Online marketplace

    The everything store, with separate country sites like amazon.com and amazon.in

    Marketplaces, Sports & ElectronicsWorldwide
  • AliExpress

    Online marketplace

    Alibaba's global marketplace for low-cost goods shipped mostly from China

    Marketplaces, Sports & ElectronicsWorldwide
  • VEVOR

    Tools and equipment retailer

    Online retailer of tools, equipment and gear for workshops, homes and businesses

    Home, Furniture & SleepWorldwide
  • Etsy

    Handmade marketplace

    A global marketplace for handmade goods, vintage items and craft supplies

    Marketplaces, Sports & ElectronicsWorldwide
  • Adorama

    Camera and electronics retailer

    A New York camera and electronics retailer with new and used gear

    Marketplaces, Sports & ElectronicsWorldwide

Some links on BuySmart are partner links: we may earn a commission if you buy, at no extra cost to you. It never changes what we write. How we list brands

FAQ

Are fake reference prices legal?

Many countries have consumer protection rules about misleading prices, and some set specific rules for showing earlier prices during sales. Details vary by country, so check your local consumer authority.

Are big sale events always the cheapest time to buy?

Not always. Some items are cheaper at other times. Price history and comparison are better guides than the event label.

How can I tell if a coupon is real?

Use codes from the retailer's own site, newsletter or app where possible. Be cautious with codes that require downloads or personal information.

What should I do if I think a discount was misleading?

Contact the retailer first, keep screenshots, and if needed report it to your local consumer protection body.

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