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Buying guide · Websites · 7 min read

How to Choose Web Hosting

Web hosting is the service that stores your website's files and serves them to visitors. The right choice depends on what you are building, how much traffic you expect and how much technical work you want to do yourself.

Reviewed November 2026
  1. 1

    Decide between hosting and a website builder

    A website builder bundles hosting, design tools and templates in one service, which is simpler but less flexible. Traditional hosting gives you more control, for example to run WordPress or your own code.

  2. 2

    Pick the right hosting type

    Shared hosting is the entry level, where many sites share one server. Managed WordPress hosting adds WordPress-specific tools, while VPS and cloud hosting give dedicated resources for busier or more technical projects.

  3. 3

    Check the core features

    Look for free SSL certificates, regular backups, an easy control panel and enough storage for your needs. Check whether email accounts and a domain are included or cost extra.

  4. 4

    Look past the introductory price

    Hosting is often advertised with a low first-term price, and renewal is commonly higher. Check the renewal price and term length before you commit.

  5. 5

    Consider support and performance

    Check which support channels are offered and when. Data centre locations close to your audience can help speed, and a content delivery network can help further.

  6. 6

    Plan your exit

    Make sure you can download full backups and that your domain is registered in your name. This makes it much easier to move hosts later if you need to.

Common mistakes

  • Choosing purely on the first-year price.
  • Relying only on the host's backups without keeping your own copy.
  • Paying for a large plan before you know your traffic.
  • Letting the host own the domain registration in a way that makes moving hard.

Brands this guide applies to

Each has its own BuySmart guide with ways to save and alternatives.

  • Hostinger

    Web hosting

    Budget-friendly web hosting, domains and a website builder in one account

    Website Builders, Hosting & eCommerceWorldwide
  • Bluehost

    Web hosting provider

    Web hosting company known for shared and WordPress hosting plans

    Website Builders, Hosting & eCommerceWorldwide
  • Squarespace

    Website builder

    A design-led website builder with hosting, domains and online selling built in

    Website Builders, Hosting & eCommerceUnited States
  • Shopify

    Ecommerce platform

    Subscription platform for building and running an online store

    Website Builders, Hosting & eCommerceUnited States

Some links on BuySmart are partner links: we may earn a commission if you buy, at no extra cost to you. It never changes what we write. How we list brands

FAQ

What is shared hosting?

Shared hosting puts many websites on one server so they share its resources. It is usually the cheapest option and fine for small sites, but busy neighbours can affect performance.

Do I need managed WordPress hosting?

If your site runs on WordPress and you want updates, caching and security handled for you, it can be worth it. If you are comfortable managing WordPress yourself, regular shared hosting may be enough.

Can I move my site to another host later?

Usually yes. Many hosts offer migration help or tools. It is easier if you have full backups and control of your domain.

Is a free domain worth it?

It can be convenient, but it is often free only for the first year. Check the renewal cost and make sure the domain is registered in your name.

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