Pencil

Generative AI platform for making and testing image and video ads for social channels.

Free trialAI Marketing & SEOby Pencil
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What is Pencil?

Pencil helps brands and agencies create ad creatives with AI. You can generate image and video ad variations from your brand assets, preview them for different platforms and use performance data to decide what to try next. It runs in the browser.

Best for: E-commerce brands and agencies that need lots of ad variations.

What you can do with Pencil

  1. Create ten versions of a product ad

  2. Resize a campaign for different platforms

  3. Test new hooks for a video ad

Key features

  • AI image and video ad generation
  • Brand kits for consistent assets
  • Variations sized for social platforms
  • Performance insights to guide new ads

Pencil pros and cons

Pros

  • Fast way to produce many creatives
  • Keeps assets on brand

Cons

  • Output still needs a human review before launch

Pencil pricing

Free trial

Pencil is a paid tool with a free trial. Plans change often, so check the official site for current prices.

How to get started

  1. Open trypencil.com and create a free account or start the trial.
  2. Try one real task first: create ten versions of a product ad.
  3. Compare the result with Ahrefs or Semrush, then keep the one that fits how you work.

Compare Pencil

Side-by-side comparisons of features, pricing, pros and cons.

Pencil alternatives

Other tools that do a similar job, ranked by our editors.

  • Ahrefs

    Paid

    All-in-one SEO suite for backlinks, keywords and site audits, with built-in AI helpers.

    AI Marketing & SEOVisit

  • Semrush

    Free trial

    An SEO and marketing suite with AI writing and visibility tools.

    AI Marketing & SEOVisit

  • Buffer

    Free + Paid

    Plan and schedule social posts, with an AI assistant for ideas.

    AI Marketing & SEOVisit

  • Predis.ai

    Free + Paid

    Turn a prompt into ready-to-post social creatives and captions.

    AI Marketing & SEOVisit

  • Moz Pro

    Free trial

    Well-known SEO toolkit for keyword research, link analysis, rank tracking and site audits.

    AI Marketing & SEOVisit

Top AI marketing tools

How Pencil compares with the best in AI Marketing & SEO.

  1. 1. Ahrefs

    Paid

    All-in-one SEO suite for backlinks, keywords and site audits, with built-in AI helpers.

  2. 2. Surfer

    Paid

    Plan, write and optimise content to rank in search.

  3. 3. Semrush

    Free trial

    An SEO and marketing suite with AI writing and visibility tools.

  4. 4. AdCreative.ai

    Free trial

    Generate ad creatives and copy that are scored for performance.

  5. 5. Originality.ai

    Paid

    AI detection, plagiarism checking and fact checking for publishers and writers.

See all 21 AI marketing tools

Pencil FAQ

What is Pencil?

Pencil helps brands and agencies create ad creatives with AI. You can generate image and video ad variations from your brand assets, preview them for different platforms and use performance data to decide what to try next. It runs in the browser.

Is Pencil free?

Pencil is a paid tool with a free trial. Check the official site for current limits and prices.

What can you do with Pencil?

With Pencil you can create ten versions of a product ad; resize a campaign for different platforms; test new hooks for a video ad.

Who is Pencil best for?

E-commerce brands and agencies that need lots of ad variations.

Does Pencil have an app?

Pencil runs as web app; we know of no dedicated phone or desktop app.

Who makes Pencil?

Pencil is made by Pencil.

What are the best alternatives to Pencil?

Popular alternatives include Ahrefs, Semrush, Buffer and Predis.ai. See the full ranking on our AI Marketing & SEO page.

AltFTool is not affiliated with Pencil. This summary was written by our editors from the tool's public information. Browse all 451 AI tools