Moz Pro

Well-known SEO toolkit for keyword research, link analysis, rank tracking and site audits.

Free trialAI Marketing & SEO#9 in Marketing & SEOby Moz
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What is Moz Pro?

Moz Pro is an SEO platform from Moz, the company behind the Domain Authority metric. It covers keyword research, backlink data, rank tracking and site crawls, with AI features that help group keywords and explain search intent. It runs in the browser, plus free tools and a browser extension.

Best for: Small businesses and marketers who want an approachable SEO suite.

What you can do with Moz Pro

  1. Find keywords for a local business site

  2. Check the authority of a website

  3. Track rankings week by week

Key features

  • Keyword research with intent labels
  • Link analysis and Domain Authority
  • Rank tracking and site crawls
  • Free MozBar browser extension

Moz Pro pros and cons

Pros

  • Beginner-friendly guides and tools
  • Free tools for quick checks

Cons

  • Paid plans needed for regular use

Moz Pro pricing

Free trial

Moz Pro is a paid tool with a free trial. Plans change often, so check the official site for current prices.

How to get started

  1. Open moz.com and create a free account or start the trial.
  2. Try one real task first: find keywords for a local business site.
  3. Compare the result with Ahrefs or Semrush, then keep the one that fits how you work.

Compare Moz Pro

Side-by-side comparisons of features, pricing, pros and cons.

Moz Pro alternatives

Other tools that do a similar job, ranked by our editors.

  • Ahrefs

    Paid

    All-in-one SEO suite for backlinks, keywords and site audits, with built-in AI helpers.

    AI Marketing & SEOVisit

  • Semrush

    Free trial

    An SEO and marketing suite with AI writing and visibility tools.

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  • Buffer

    Free + Paid

    Plan and schedule social posts, with an AI assistant for ideas.

    AI Marketing & SEOVisit

  • Predis.ai

    Free + Paid

    Turn a prompt into ready-to-post social creatives and captions.

    AI Marketing & SEOVisit

  • SE Ranking

    Free trial

    SEO platform for rank tracking, audits and keyword research, with AI search visibility tools.

    AI Marketing & SEOVisit

Top AI marketing tools

How Moz Pro compares with the best in AI Marketing & SEO.

  1. 1. Ahrefs

    Paid

    All-in-one SEO suite for backlinks, keywords and site audits, with built-in AI helpers.

  2. 2. Surfer

    Paid

    Plan, write and optimise content to rank in search.

  3. 3. Semrush

    Free trial

    An SEO and marketing suite with AI writing and visibility tools.

  4. 4. AdCreative.ai

    Free trial

    Generate ad creatives and copy that are scored for performance.

  5. 5. Originality.ai

    Paid

    AI detection, plagiarism checking and fact checking for publishers and writers.

See all 21 AI marketing tools

Moz Pro FAQ

What is Moz Pro?

Moz Pro is an SEO platform from Moz, the company behind the Domain Authority metric. It covers keyword research, backlink data, rank tracking and site crawls, with AI features that help group keywords and explain search intent. It runs in the browser, plus free tools and a browser extension.

Is Moz Pro free?

Moz Pro is a paid tool with a free trial. Check the official site for current limits and prices.

What can you do with Moz Pro?

With Moz Pro you can find keywords for a local business site; check the authority of a website; track rankings week by week.

Who is Moz Pro best for?

Small businesses and marketers who want an approachable SEO suite.

Does Moz Pro have an app?

Moz Pro runs as web app, chrome extension and api; we know of no dedicated phone or desktop app.

Who makes Moz Pro?

Moz Pro is made by Moz.

What are the best alternatives to Moz Pro?

Popular alternatives include Ahrefs, Semrush, Buffer and Predis.ai. See the full ranking on our AI Marketing & SEO page.

AltFTool is not affiliated with Moz Pro. This summary was written by our editors from the tool's public information. Browse all 451 AI tools