Ahrefs vs Moz Pro
Ahrefs: All-in-one SEO suite for backlinks, keywords and site audits, with built-in AI helpers. Moz Pro: Well-known SEO toolkit for keyword research, link analysis, rank tracking and site audits. Here is how they compare on features, pricing, platforms, pros and cons.
Quick verdict
Ahrefs
Best for: Marketers and SEO specialists who need deep search data.
Stands out for: Very large, trusted data set; Free webmaster tools for your own site.
Moz Pro
Best for: Small businesses and marketers who want an approachable SEO suite.
Stands out for: Beginner-friendly guides and tools; Free tools for quick checks.
Side-by-side comparison
| Visit ahrefs.com (opens in a new tab) | Visit moz.com (opens in a new tab) | |
|---|---|---|
| What it is | All-in-one SEO suite for backlinks, keywords and site audits, with built-in AI helpers. | Well-known SEO toolkit for keyword research, link analysis, rank tracking and site audits. |
| Pricing | PaidSome free webmaster tools | Free trial |
| Free to use | No | No |
| Category | AI Marketing & SEO | AI Marketing & SEO |
| Editor rank | #1 in category | #9 in category |
| Made by | Ahrefs | Moz |
| Best for | Marketers and SEO specialists who need deep search data. | Small businesses and marketers who want an approachable SEO suite. |
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Ahrefs vs Moz Pro: questions
Is Ahrefs better than Moz Pro?
Neither wins for everyone. Our editors rank Ahrefs slightly higher overall in AI Marketing & SEO, but Moz Pro can be the better fit: Small businesses and marketers who want an approachable SEO suite.
Which is free, Ahrefs or Moz Pro?
Neither has an ongoing free plan: Ahrefs is paid and Moz Pro is free trial.
Can I use Ahrefs and Moz Pro together?
Yes. Many people keep both and pick per task, for example see which sites link to a competitor with Ahrefs, and find keywords for a local business site with Moz Pro.