Mailchimp vs Brevo
Mailchimp: Email marketing platform with AI tools that help write campaigns, pick send times and segment lists. Brevo: Email, SMS and WhatsApp marketing platform with an AI assistant for writing campaigns. Here is how they compare on features, pricing, platforms, pros and cons.
Quick verdict
Mailchimp
Best for: Small businesses that want a familiar, all-round email marketing tool.
Stands out for: Easy to start; Lots of templates and integrations.
Brevo
Best for: Small businesses that want many channels at a fair price.
Stands out for: Free plan with unlimited contacts; Many channels in one tool.
Side-by-side comparison
| Visit mailchimp.com (opens in a new tab) | Visit brevo.com (opens in a new tab) | |
|---|---|---|
| What it is | Email marketing platform with AI tools that help write campaigns, pick send times and segment lists. | Email, SMS and WhatsApp marketing platform with an AI assistant for writing campaigns. |
| Pricing | Free + PaidFree plan; paid plans add more contacts and features | Free + Paid |
| Free to use | Yes | Yes |
| Category | AI Email & Inbox | AI Email & Inbox |
| Editor rank | #1 in category | #5 in category |
| Made by | Intuit | Brevo |
| Best for | Small businesses that want a familiar, all-round email marketing tool. | Small businesses that want many channels at a fair price. |
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Mailchimp vs Brevo: questions
Is Mailchimp better than Brevo?
Neither wins for everyone. Our editors rank Mailchimp slightly higher overall in AI Email & Inbox, but Brevo can be the better fit: Small businesses that want many channels at a fair price.
Which is free, Mailchimp or Brevo?
Both can be used without paying: Mailchimp is free + paid and Brevo is free + paid. Paid plans add more usage or features.
Can I use Mailchimp and Brevo together?
Yes. Many people keep both and pick per task, for example send a monthly newsletter to customers with Mailchimp, and send order confirmation emails from your app with Brevo.