Klaviyo vs Brevo
Klaviyo: Email and SMS marketing for online stores, with AI that builds segments, flows and campaign copy. Brevo: Email, SMS and WhatsApp marketing platform with an AI assistant for writing campaigns. Here is how they compare on features, pricing, platforms, pros and cons.
Quick verdict
Klaviyo
Best for: Online shops on platforms such as Shopify that want data-driven email.
Stands out for: Powerful store-based targeting; Strong e-commerce focus.
Brevo
Best for: Small businesses that want many channels at a fair price.
Stands out for: Free plan with unlimited contacts; Many channels in one tool.
Side-by-side comparison
| Visit klaviyo.com (opens in a new tab) | Visit brevo.com (opens in a new tab) | |
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| What it is | Email and SMS marketing for online stores, with AI that builds segments, flows and campaign copy. | Email, SMS and WhatsApp marketing platform with an AI assistant for writing campaigns. |
| Pricing | Free + Paid | Free + Paid |
| Free to use | Yes | Yes |
| Category | AI Email & Inbox | AI Email & Inbox |
| Editor rank | #2 in category | #5 in category |
| Made by | Klaviyo | Brevo |
| Best for | Online shops on platforms such as Shopify that want data-driven email. | Small businesses that want many channels at a fair price. |
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Klaviyo vs Brevo: questions
Is Klaviyo better than Brevo?
Neither wins for everyone. Our editors rank Klaviyo slightly higher overall in AI Email & Inbox, but Brevo can be the better fit: Small businesses that want many channels at a fair price.
Which is free, Klaviyo or Brevo?
Both can be used without paying: Klaviyo is free + paid and Brevo is free + paid. Paid plans add more usage or features.
Can I use Klaviyo and Brevo together?
Yes. Many people keep both and pick per task, for example send an abandoned-cart reminder with Klaviyo, and send order confirmation emails from your app with Brevo.