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Mailchimp vs beehiiv

Mailchimp: Email marketing platform with AI tools that help write campaigns, pick send times and segment lists. beehiiv: Newsletter platform with growth tools, monetisation and AI help for writing and images. Here is how they compare on features, pricing, platforms, pros and cons.

Quick verdict

Mailchimp

Best for: Small businesses that want a familiar, all-round email marketing tool.

Stands out for: Easy to start; Lots of templates and integrations.

beehiiv

Best for: Writers and creators building a newsletter business.

Stands out for: Built for newsletter growth; Free plan to start.

Side-by-side comparison

Comparison of Mailchimp, beehiiv
Mailchimp
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beehiiv
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What it isEmail marketing platform with AI tools that help write campaigns, pick send times and segment lists.Newsletter platform with growth tools, monetisation and AI help for writing and images.
Pricing
Free + PaidFree plan; paid plans add more contacts and features
Free + Paid
Free to useYesYes
CategoryAI Email & InboxAI Email & Inbox
Editor rank#1 in category#8 in category
Made byIntuitbeehiiv
Best forSmall businesses that want a familiar, all-round email marketing tool.Writers and creators building a newsletter business.
Key features
  • Drag-and-drop email builder
  • Automated customer journeys
  • AI help with copy and send times
  • Audience segments and reports
  • Newsletter editor and hosted website
  • Referral program and growth tools
  • Ad network and paid subscriptions
  • AI writing and image help
Pros
  • Easy to start
  • Lots of templates and integrations
  • Built for newsletter growth
  • Free plan to start
Cons
  • Free plan is limited and costs rise as your list grows
  • Less suited to store or transactional email
Use it to
  • Send a monthly newsletter to customers
  • Set up a welcome email series
  • Write a subject line that gets opened
  • Start a weekly newsletter with a website
  • Reward readers who refer friends
  • Earn money from newsletter ads
Web app
iPhone & iPad
Android

Mailchimp vs beehiiv: questions

Is Mailchimp better than beehiiv?

Neither wins for everyone. Our editors rank Mailchimp slightly higher overall in AI Email & Inbox, but beehiiv can be the better fit: Writers and creators building a newsletter business.

Which is free, Mailchimp or beehiiv?

Both can be used without paying: Mailchimp is free + paid and beehiiv is free + paid. Paid plans add more usage or features.

Can I use Mailchimp and beehiiv together?

Yes. Many people keep both and pick per task, for example send a monthly newsletter to customers with Mailchimp, and start a weekly newsletter with a website with beehiiv.

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