Looker Studio vs ThoughtSpot

Looker Studio: Free Google tool for building shareable dashboards from Google Analytics, Sheets and more. ThoughtSpot: AI-powered analytics where you search your data like a search engine and get instant charts. Here is how they compare on features, pricing, platforms, pros and cons.

Quick verdict

Looker Studio

Best for: Marketers and small businesses reporting on Google data.

Stands out for: Completely free; Easy sharing.

ThoughtSpot

Best for: Companies that want self-service analytics for non-technical staff.

Stands out for: Very approachable for business users; Fast answers on live data.

Side-by-side comparison

Comparison of Looker Studio, ThoughtSpot
	Looker Studio Visit lookerstudio.google.com (opens in a new tab)	ThoughtSpot Visit thoughtspot.com (opens in a new tab)
What it is	Free Google tool for building shareable dashboards from Google Analytics, Sheets and more.	AI-powered analytics where you search your data like a search engine and get instant charts.
Pricing	Free	Free trial
Free to use	Yes	No
Category	AI Data & Analytics	AI Data & Analytics
Editor rank	#5 in category	#6 in category
Made by	Google	ThoughtSpot
Best for	Marketers and small businesses reporting on Google data.	Companies that want self-service analytics for non-technical staff.
Key features	Free dashboard builder Connectors for Google products Shareable interactive reports Templates to start fast	Search-style questions on data AI analyst for follow-ups Live connection to data warehouses Embeddable analytics
Pros	Completely free Easy sharing	Very approachable for business users Fast answers on live data
Cons	AI features are limited compared with paid tools	Needs a data warehouse for best results
Use it to	Build a website traffic dashboard Combine ads and analytics in one report Share a live report with a client	Ask which region grew fastest Drill into a chart with follow-ups Embed analytics in your own app
Web app
iPhone & iPad
Android