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Brevo vs MailerLite

Brevo: Email, SMS and WhatsApp marketing platform with an AI assistant for writing campaigns. MailerLite: Simple email marketing tool with an AI writing assistant, landing pages and automations. Here is how they compare on features, pricing, platforms, pros and cons.

Quick verdict

Brevo

Best for: Small businesses that want many channels at a fair price.

Stands out for: Free plan with unlimited contacts; Many channels in one tool.

MailerLite

Best for: Creators and small businesses who want a simple, affordable email tool.

Stands out for: Clean and beginner friendly; Generous free plan.

Side-by-side comparison

Comparison of Brevo, MailerLite
Visit brevo.com (opens in a new tab)Visit mailerlite.com (opens in a new tab)
What it isEmail, SMS and WhatsApp marketing platform with an AI assistant for writing campaigns.Simple email marketing tool with an AI writing assistant, landing pages and automations.
Pricing
Free + Paid
Free + Paid
Free to useYesYes
CategoryAI Email & InboxAI Email & Inbox
Editor rank#5 in category#7 in category
Made byBrevoMailerLite
Best forSmall businesses that want many channels at a fair price.Creators and small businesses who want a simple, affordable email tool.
Key features
  • Email, SMS and WhatsApp campaigns
  • Transactional email API
  • AI help for subject lines and copy
  • Simple CRM and automations
  • Drag-and-drop newsletter editor
  • Landing pages and sign-up forms
  • Email automations
  • AI writing assistant
Pros
  • Free plan with unlimited contacts
  • Many channels in one tool
  • Clean and beginner friendly
  • Generous free plan
Cons
  • Free plan caps daily sends
  • Fewer advanced features than enterprise tools
Use it to
  • Send order confirmation emails from your app
  • Run an SMS promo alongside email
  • Write a newsletter with AI help
  • Launch a newsletter with a sign-up page
  • Automate a welcome series
  • Get subject line ideas from AI
Web app
iPhone & iPad
Android
API

Brevo vs MailerLite: questions

Is Brevo better than MailerLite?

Neither wins for everyone. Our editors rank Brevo slightly higher overall in AI Email & Inbox, but MailerLite can be the better fit: Creators and small businesses who want a simple, affordable email tool.

Which is free, Brevo or MailerLite?

Both can be used without paying: Brevo is free + paid and MailerLite is free + paid. Paid plans add more usage or features.

Can I use Brevo and MailerLite together?

Yes. Many people keep both and pick per task, for example send order confirmation emails from your app with Brevo, and launch a newsletter with a sign-up page with MailerLite.

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