Brevo vs Instantly
Brevo: Email, SMS and WhatsApp marketing platform with an AI assistant for writing campaigns. Instantly: Cold email outreach platform with inbox warm-up, a lead database and AI-written sequences. Here is how they compare on features, pricing, platforms, pros and cons.
Quick verdict
Brevo
Best for: Small businesses that want many channels at a fair price.
Stands out for: Free plan with unlimited contacts; Many channels in one tool.
Instantly
Best for: Agencies and sales teams running cold email campaigns.
Stands out for: Built for deliverability; Scales to many inboxes.
Side-by-side comparison
| Visit brevo.com (opens in a new tab) | Visit instantly.ai (opens in a new tab) | |
|---|---|---|
| What it is | Email, SMS and WhatsApp marketing platform with an AI assistant for writing campaigns. | Cold email outreach platform with inbox warm-up, a lead database and AI-written sequences. |
| Pricing | Free + Paid | Free trial |
| Free to use | Yes | No |
| Category | AI Email & Inbox | AI Email & Inbox |
| Editor rank | #5 in category | #9 in category |
| Made by | Brevo | Instantly |
| Best for | Small businesses that want many channels at a fair price. | Agencies and sales teams running cold email campaigns. |
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Brevo vs Instantly: questions
Is Brevo better than Instantly?
Neither wins for everyone. Our editors rank Brevo slightly higher overall in AI Email & Inbox, but Instantly can be the better fit: Agencies and sales teams running cold email campaigns.
Which is free, Brevo or Instantly?
Brevo can be used for free (free + paid), while Instantly is free trial.
Can I use Brevo and Instantly together?
Yes. Many people keep both and pick per task, for example send order confirmation emails from your app with Brevo, and launch a cold email sequence to prospects with Instantly.