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Ahrefs vs Frase

Ahrefs: All-in-one SEO suite for backlinks, keywords and site audits, with built-in AI helpers. Frase: Research search results and write SEO briefs quickly. Here is how they compare on features, pricing, platforms, pros and cons.

Quick verdict

Ahrefs

Best for: Marketers and SEO specialists who need deep search data.

Stands out for: Very large, trusted data set; Free webmaster tools for your own site.

Frase

Best for: Freelance SEO writers.

Stands out for: Quick research summaries; Combines briefs and writing.

Side-by-side comparison

Comparison of Ahrefs, Frase
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What it isAll-in-one SEO suite for backlinks, keywords and site audits, with built-in AI helpers.Research search results and write SEO briefs quickly.
Pricing
PaidSome free webmaster tools
Free trial
Free to useNoNo
CategoryAI Marketing & SEOAI Marketing & SEO
Editor rank#1 in category#11 in category
Made byAhrefsFrase
Best forMarketers and SEO specialists who need deep search data.Freelance SEO writers.
Key features
  • Backlink and competitor analysis
  • Keyword research and rank tracking
  • Technical site audits
  • AI content helpers and AI search visibility tracking
  • SERP research
  • Content briefs
  • Optimisation score
Pros
  • Very large, trusted data set
  • Free webmaster tools for your own site
  • Quick research summaries
  • Combines briefs and writing
  • Good value for small teams
Cons
  • Full plans are costly for very small businesses
  • No permanent free plan
  • AI drafts need editing for quality
Use it to
  • See which sites link to a competitor
  • Find keywords your site could rank for
  • Audit your site for technical SEO problems
  • Build an SEO content brief in minutes
  • Research questions people ask on a topic
  • Optimise an article against top results
Web app

Ahrefs vs Frase: questions

Is Ahrefs better than Frase?

Neither wins for everyone. Our editors rank Ahrefs slightly higher overall in AI Marketing & SEO, but Frase can be the better fit: Freelance SEO writers.

Which is free, Ahrefs or Frase?

Neither has an ongoing free plan: Ahrefs is paid and Frase is free trial.

Can I use Ahrefs and Frase together?

Yes. Many people keep both and pick per task, for example see which sites link to a competitor with Ahrefs, and build an SEO content brief in minutes with Frase.

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