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About this tool
Generate clear paid-partnership disclosures per platform, with placement rules from the FTC, ASA and ASCI guidance.
This generator writes a sponsored-content disclosure that names the label, the brand and the nature of the relationship, then checks it against the placement rules for the platform you are posting on. It follows the FTC Endorsement Guides (16 CFR Part 255) and the FTC's influencer disclosure guidance for the US, the CAP Code as enforced by the ASA in the UK, and the ASCI influencer guidelines in India. It also flags the vague tags regulators reject — sp, spon, collab, thanks — and warns when the line is too long to survive the caption cut-off.
Open Sponsored Disclosure Label Generator on AltFTool — it loads instantly in your browser.
Provide your input — an image, text, or data.
Let the tool analyze or generate the result.
Review, refine, and reuse the output wherever you need it.
Uses labels the FTC, ASA and ASCI actually name as acceptable, not invented phrasing.
Counts characters against each surface's cut-off so the label never gets hidden behind 'more'.
Tells you where the disclosure has to appear — on the frame, in the audio, beside the link.
#Ad or #Sponsored — both are treated as clear by the FTC, ASA and ASCI. Tags like #sp, #spon, #collab, #ambassador or 'thanks @brand' are specifically called out as too vague, and hiding the tag at the end of a hashtag block defeats the 'clear and conspicuous' requirement.
Yes. Under the FTC Endorsement Guides a free product, a hosted trip, event tickets or a loaner unit is a material connection just as a fee is, even when you were under no obligation to post. Say plainly that the brand sent the item free.
Regulators treat platform tools as a helpful extra signal rather than a complete disclosure, so use the built-in label and write your own in the caption. The same applies to YouTube's 'includes paid promotion' checkbox and TikTok's branded content toggle.
In the video itself — superimposed on screen while the product is featured, and said aloud, because many viewers never open the description. For Stories, put the label on every sponsored frame; for live streams keep it persistently on screen and repeat it verbally, since viewers join part-way through. This is informational guidance, not legal advice.