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About this tool
Build an employee social media policy with disclosure, confidentiality and lawful-speech clauses, plus a coverage score and gap flags.
This generator assembles an employee social media policy from clauses tied to identifiable rules — FTC Endorsement Guides disclosure of the employment relationship, confidentiality, data protection under the GDPR and India's Digital Personal Data Protection Act 2023, and a savings clause preserving employees' rights under Section 7 of the National Labor Relations Act — and then scores the draft against what your company profile actually requires. Ticking where you employ people, whether you are listed, and whether you run an advocacy programme changes which clauses become mandatory. It is written for HR, communications and legal teams producing a first policy or auditing an existing one.
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Each clause names the rule it rests on, so reviewers can check it rather than argue about tone.
Missing required clauses are listed alongside the profile answer that made them necessary.
Includes the savings clause that keeps a policy from chilling protected discussion of pay and working conditions.
At minimum: who it applies to, the line between personal and official accounts, a requirement to disclose employment when posting about the employer, confidentiality, respect and anti-harassment, who is authorised to speak for the company, what to do when a post goes wrong, what the company does and does not monitor, and how the policy is enforced. Companies with US staff should add a rights savings clause, listed companies a material non-public information clause, and companies with EU or Indian staff a personal-data clause.
Not in blanket terms, at least in the United States. Section 7 of the National Labor Relations Act protects employees acting together over pay, hours and working conditions, including publicly and including where no union is involved. Under the NLRB's 2023 Stericycle decision a facially neutral work rule is presumptively unlawful where it has a reasonable tendency to chill the exercise of those rights, read from the perspective of an economically dependent employee. Confidentiality, harassment and false-statement rules remain enforceable.
Yes. The FTC's Endorsement Guides at 16 CFR Part 255 treat employment as a material connection that must be disclosed clearly and conspicuously wherever an employee endorses the employer's products or services. The disclosure belongs in the post itself, near the start, not only in a bio or a linked page, and it applies to reviews, ratings and comments as much as to original posts.
Annually is the common cadence, and this tool defaults to a review date twelve months after the effective date. Review sooner when something changes materially: entering a new country, listing, launching an employee advocacy programme, or a shift in platform labelling rules. A policy nobody has re-read in three years is usually both out of date and unenforceable in practice.