AI Marketing

Mailchimp vs Klaviyo

Mailchimp is the easy all-rounder for small businesses; Klaviyo is built around e-commerce data.

Side by side

Mailchimp vs Klaviyo compared
FeatureMailchimpKlaviyo
PricingFree + PaidFree plan · Paid plans availableFree + PaidFree plan · Paid plans scale with contacts
Free to start Yes Yes
Best forSmall businesses starting or growing an email list.Online stores that want marketing driven by order data.
Made byIntuitKlaviyo
Launched20012012
Top features
  • AI email and subject line drafting
  • Send-time optimisation
  • Predictive segments
  • Deep e-commerce integrations
  • Predictive analytics
  • AI campaign and segment builder
Use cases
  • Newsletters for a small business
  • Automated welcome and cart emails
  • Better subject lines and send times
  • Abandoned cart and browse flows
  • Segments based on purchase behaviour
  • SMS and email campaigns together

Pricing is what each tool's site lists; it changes often, so check before you buy.

Which should you pick?

Pick Mailchimp if…

Pick Mailchimp for newsletters and simple automations for any kind of small business.

Pick Klaviyo if…

Pick Klaviyo if you run an online store and want flows and segments driven by order history.

The two tools

  • Mailchimp

    Free + Paid

    Email marketing with AI help for copy, timing and segments.

    GrowthVisit

  • Klaviyo

    Free + Paid

    Email and SMS marketing built on e-commerce data.

    GrowthVisit

Full details: Mailchimp · Klaviyo · see every option in AI Marketing

More growth comparisons

Mailchimp vs Klaviyo: common questions

Is Mailchimp better than Klaviyo?

Neither is better for everyone. Mailchimp is the easy all-rounder for small businesses; Klaviyo is built around e-commerce data. Pick Mailchimp for newsletters and simple automations for any kind of small business. Pick Klaviyo if you run an online store and want flows and segments driven by order history.

Which is free, Mailchimp or Klaviyo?

Both can be started for free. Mailchimp: Free plan · Paid plans available. Klaviyo: Free plan · Paid plans scale with contacts. Prices change often, so check the official site before you buy.

Who is Mailchimp best for, and who is Klaviyo best for?

Mailchimp: Small businesses starting or growing an email list. Klaviyo: Online stores that want marketing driven by order data.

AltFTool is not affiliated with Mailchimp or Klaviyo. All comparisons