AI Social Media

Best AI Social Media Tools

Generate posts, captions, and calendars per channel, then repurpose one asset into a week of scheduled content.

6 tools on this shortlist, 2 of them free to start. Pricing is what each tool's own site lists, so check before you buy.

Full reviews and rankings: AI Marketing & SEO in the AI Tools Directory.

Top 6 AI social media tools

Ranked by our editors. Open a tool for features, pricing and alternatives.

Side by side

Pricing, who each tool suits and whether you can start for free.

AI Social Media Tools compared
ToolPricingBest forFree to start
Buffer AI AssistantFree + PaidFree plan · From $6/channel/moCreators and small teams who want scheduling plus AI. Yes
OwlyWriter AIPaidIncluded in Hootsuite plans from $99/moSocial teams already managing channels in Hootsuite.No
LatelyPaidFrom $49/moEnterprise social teams repurposing long-form assets.No
Metricool AIFree + PaidFree plan · From €12/moAgencies and freelancers running multiple brands. Yes
TaplioFree trialFree trial · Paid plans availableFounders, consultants and job seekers growing on LinkedIn.No
Sprout SocialFree trialFree trial · Paid plans availableIn-house social teams and agencies managing several brands.No

How to choose an AI social media tool

  • Start on a free plan

    2 of 6 tools here can be started without paying (Buffer AI Assistant and Metricool AI). Test your real work on a free plan before upgrading.

  • Compare the features that matter

    Several tools here compete on repurposing, scheduling and analytics; check how each handles them on your own files.

  • Match the tool to who you are

    Buffer AI Assistant is best for creators and small teams who want scheduling plus AI; OwlyWriter AI is best for social teams already managing channels in Hootsuite; Lately is best for enterprise social teams repurposing long-form assets.

  • Budget for the paid ones

    OwlyWriter AI, Lately and Taplio need a paid plan or trial. Prices change often, so check the official site before you buy.

Head-to-head comparisons

Two AI social media tools side by side.

Stacks that use these tools

Ready-made tool sets for one job, in workflow order.

AI Social Media Tools: common questions

What is the best AI social media tool?

Buffer AI Assistant tops our shortlist: Repurposes one idea into every channel's format. OwlyWriter AI and Lately are close behind. The right pick depends on your budget and workflow.

What is the best free AI social media tool?

Buffer AI Assistant is the top pick you can start on without paying (Free plan · From $6/channel/mo). Metricool AI can also be started for free. Free limits change often, so check each tool's site.

Which AI social media tool is best for beginners?

Start with Buffer AI Assistant: you can try it for free, and it is best for creators and small teams who want scheduling plus AI.

How much do AI social media tools cost?

2 of the 6 tools here can be started for free; OwlyWriter AI, Lately and Taplio need a paid plan or trial. Buffer AI Assistant: Free plan · From $6/channel/mo. OwlyWriter AI: Included in Hootsuite plans from $99/mo. Lately: From $49/mo. Prices change often, so check the official site before you buy.

How did you pick these tools?

Our editors shortlist tools that do this job well, are actively maintained and are clear about pricing. No listing is paid for, and the order is editorial, not sponsored.

No listing on this page is paid for. Prices and free plans change often; each tool page links to the official site. Want full reviews? See AI Marketing & SEO in the AI Tools Directory. Browse all AI bundles