direct marketing

1. 1.

   marketing via a promotion delivered directly to the individual prospective customer

   Broadermarketing

Questions about direct marketing

What does direct marketing mean?

direct marketing means "marketing via a promotion delivered directly to the individual prospective customer".

Is direct marketing a common word?

direct marketing is banded "Rare" — specialist or archaic — most readers will not have met it. The band comes from how often the word appears in a large corpus of everyday English, not from an editor's impression.