direct mail

1. 1.

   advertising sent directly to prospective customers via the mail

   Broaderad

Questions about direct mail

What does direct mail mean?

direct mail means "advertising sent directly to prospective customers via the mail".

Is direct mail a common word?

direct mail is banded "Rare" — specialist or archaic — most readers will not have met it. The band comes from how often the word appears in a large corpus of everyday English, not from an editor's impression.