Modern filters weigh sender reputation and recipient engagement far more than single words, but pushy phrasing, shouting and link-heavy bodies still make mail look like spam to people and filters. This checker flags those patterns so you can rewrite before you send.
6/ 100 copy score
20 words · 1 link
“act now”Reads as pressure language.
“last chance”Reads as pressure language.
“click here”Reads as vague call to action language.
“100% free”Reads as too good to be true language.
“risk-free”Reads as too good to be true language.
“free gift”Reads as too good to be true language.
“dear friend”Reads as impersonal language.
“not spam”Reads as suspicious language.
ALL CAPS words2 shouted words: LAST, CHANCE.
Caps in the subjectCapitalised words in the subject look like shouting in the inbox list.
Repeated exclamation marksUse one at most, and none in the subject.
Link shortenerPublic shorteners hide the destination and are often abused by spammers.
No unsubscribe textMarketing mail needs a visible unsubscribe link (CAN-SPAM, GDPR, Gmail/Yahoo bulk sender rules).
How to use the email spam word checker
1Paste your subject. Add the subject line exactly as recipients will see it.
2Paste the body. Add the plain text of the message, including links.
3Read the flags. Each flagged phrase, capitalisation or punctuation issue comes with a plain explanation.
4Rewrite and re-check. Edit the copy and watch the score update as you type.
Questions
Will removing spam words guarantee inbox placement?
No. Authentication (SPF, DKIM, DMARC), sender reputation and whether recipients open, reply or complain matter much more. The checker only catches copy patterns that hurt trust.
Which words does it flag?
Common pressure, money and too-good-to-be-true phrases such as "act now", "risk-free" or "100% free", plus ALL CAPS words, repeated exclamation marks and a high link count.
Is my email text uploaded?
No. The check runs in your browser and nothing is sent or stored.
Emails usually go to spam because the receiving provider does not trust the sender enough: authentication is missing or misaligned, the list includes people who did not ask for the mail, recipients complain or ignore it, or the domain is new and sending too much too fast. The durable fix is to address those causes directly, not to disguise the mail.
The deliverability metrics that matter most are bounce rate, spam complaint rate, inbox placement, authentication pass rate and genuine engagement such as replies and clicks. Delivery rate alone only tells you that a server accepted the message, not whether it reached the inbox. Tracking these together shows how mailbox providers see your sending.
Compliant email marketing comes down to sending only to people who agreed to hear from you, identifying yourself honestly, and making it easy to stop. In the US, CAN-SPAM sets rules on content and unsubscribes; in the UK and EU, GDPR and PECR generally require prior consent for marketing email to individuals. This checklist summarises the basics and is not legal advice.
See how a subject and preheader truncate on mobile and desktop inboxes.
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