Project Implicit
Harvard's implicit association tests, measuring the biases you would never report about yourself. Uncomfortable, rigorous and free.
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How to get the most from it
Project Implicit sits in Personality Tests under Play, filed as coffee break.
- Set aside five to fifteen minutes and give it your proper attention.
- Use a laptop or desktop computer — we file it as desktop only.
- It works with the sound off, so it is fine on a train or in a quiet office.
- No account needed — you can start without signing up.
- Go in expecting something brainy and unsettling.
About this category: Typologies, moral dilemmas, purity scores and which-character quizzes. Somewhere between genuine psychometrics and a magazine back page, and both ends are entertaining.
Good for
- Filling a coffee break properly
- Giving your brain a workout
- A little creeping unease
- A quiet break at your desk
- Trying it with zero commitment
Project Implicit: quick answers
Is Project Implicit free?
Yes. Project Implicit is free to use and needs no account.
Do I need an account to use Project Implicit?
No. You can use Project Implicit without signing up for anything.
Does Project Implicit work on a phone?
Not well. We file Project Implicit as desktop only, so open it on a laptop or desktop computer.
Is Project Implicit safe for work?
Yes, we file it as safe for work. It also works muted.
How long does Project Implicit take?
We file it as "Coffee break": Five to fifteen minutes of proper attention.
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