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Shortwave vs ActiveCampaign

Shortwave: AI-first Gmail client that summarises threads, drafts replies and finds anything in your inbox. ActiveCampaign: Email marketing and automation platform with AI that builds journeys and writes content. Here is how they compare on features, pricing, platforms, pros and cons.

Quick verdict

Shortwave

Best for: Busy professionals on Gmail who get a lot of email.

Stands out for: Strong AI search and drafting; Fast, modern design.

ActiveCampaign

Best for: Businesses that want advanced automated email journeys.

Stands out for: Very flexible automations; Strong integrations.

Side-by-side comparison

Comparison of Shortwave, ActiveCampaign
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What it isAI-first Gmail client that summarises threads, drafts replies and finds anything in your inbox.Email marketing and automation platform with AI that builds journeys and writes content.
Pricing
Free + Paid
Free trial
Free to useYesNo
CategoryAI Email & InboxAI Email & Inbox
Editor rank#3 in category#6 in category
Made byShortwaveActiveCampaign
Best forBusy professionals on Gmail who get a lot of email.Businesses that want advanced automated email journeys.
Key features
  • AI assistant that searches your inbox
  • Thread summaries and reply drafts
  • Bundles to group similar emails
  • Works with Gmail accounts
  • Visual automation builder
  • AI-suggested automations and copy
  • Built-in sales CRM
  • Segmentation and split testing
Pros
  • Strong AI search and drafting
  • Fast, modern design
  • Very flexible automations
  • Strong integrations
Cons
  • Only for Gmail and Google Workspace accounts
  • Takes time to learn
  • No permanent free plan
Use it to
  • Ask your inbox when a contract was sent
  • Draft a polite reply in seconds
  • Clear newsletters in one bundle
  • Build a lead nurture sequence
  • Send different emails based on clicks
  • Draft campaign copy with AI
Web app
iPhone & iPad
Android
Windows
Mac

Shortwave vs ActiveCampaign: questions

Is Shortwave better than ActiveCampaign?

Neither wins for everyone. Our editors rank Shortwave slightly higher overall in AI Email & Inbox, but ActiveCampaign can be the better fit: Businesses that want advanced automated email journeys.

Which is free, Shortwave or ActiveCampaign?

Shortwave can be used for free (free + paid), while ActiveCampaign is free trial.

Can I use Shortwave and ActiveCampaign together?

Yes. Many people keep both and pick per task, for example ask your inbox when a contract was sent with Shortwave, and build a lead nurture sequence with ActiveCampaign.

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