Make vs IFTTT
Make: Visual automation for complex, multi-step workflows. IFTTT: Simple if-this-then-that automations linking apps, smart home devices and AI actions. Here is how they compare on features, pricing, platforms, pros and cons.
Quick verdict
Make
Best for: Operations teams with complex workflows.
Stands out for: Powerful visual builder; Good value for complex flows.
IFTTT
Best for: Individuals who want easy personal and smart home automations.
Stands out for: Very easy to start; Strong smart home support.
Side-by-side comparison
| Visit make.com (opens in a new tab) | Visit ifttt.com (opens in a new tab) | |
|---|---|---|
| What it is | Visual automation for complex, multi-step workflows. | Simple if-this-then-that automations linking apps, smart home devices and AI actions. |
| Pricing | Free + Paid | Free + Paid |
| Free to use | Yes | Yes |
| Category | AI Agents & Automation | AI Agents & Automation |
| Editor rank | #4 in category | #22 in category |
| Made by | Make (Celonis) | IFTTT |
| Best for | Operations teams with complex workflows. | Individuals who want easy personal and smart home automations. |
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Make vs IFTTT: questions
Is Make better than IFTTT?
Neither wins for everyone. Our editors rank Make slightly higher overall in AI Agents & Automation, but IFTTT can be the better fit: Individuals who want easy personal and smart home automations.
Which is free, Make or IFTTT?
Both can be used without paying: Make is free + paid and IFTTT is free + paid. Paid plans add more usage or features.
Can I use Make and IFTTT together?
Yes. Many people keep both and pick per task, for example automate multi-step business processes with Make, and post new blog articles to social media with IFTTT.