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HubSpot Breeze vs Pencil

HubSpot Breeze: AI agents and assistants inside HubSpot's CRM. Pencil: Generative AI platform for making and testing image and video ads for social channels. Here is how they compare on features, pricing, platforms, pros and cons.

Quick verdict

HubSpot Breeze

Best for: Teams already using HubSpot for marketing and sales.

Stands out for: Built into the HubSpot CRM; Uses your customer data for context.

Pencil

Best for: E-commerce brands and agencies that need lots of ad variations.

Stands out for: Fast way to produce many creatives; Keeps assets on brand.

Side-by-side comparison

Comparison of HubSpot Breeze, Pencil
HubSpot Breeze
Visit hubspot.com (opens in a new tab)
Pencil
Visit trypencil.com (opens in a new tab)
What it isAI agents and assistants inside HubSpot's CRM.Generative AI platform for making and testing image and video ads for social channels.
Pricing
Free + Paid
Free trial
Free to useYesNo
CategoryAI Marketing & SEOAI Marketing & SEO
Editor rank#8 in category#21 in category
Made byHubSpotPencil
Best forTeams already using HubSpot for marketing and sales.E-commerce brands and agencies that need lots of ad variations.
Key features
  • Content and email drafting
  • Customer and prospecting agents
  • Uses your CRM data
  • AI image and video ad generation
  • Brand kits for consistent assets
  • Variations sized for social platforms
  • Performance insights to guide new ads
Pros
  • Built into the HubSpot CRM
  • Uses your customer data for context
  • Covers marketing, sales and service
  • Fast way to produce many creatives
  • Keeps assets on brand
Cons
  • Most useful if you already use HubSpot
  • Advanced agents need higher-tier plans
  • Output still needs a human review before launch
Use it to
  • Draft marketing emails inside HubSpot
  • Summarise CRM records before a call
  • Deploy AI agents for support or prospecting
  • Create ten versions of a product ad
  • Resize a campaign for different platforms
  • Test new hooks for a video ad
Web app

HubSpot Breeze vs Pencil: questions

Is HubSpot Breeze better than Pencil?

Neither wins for everyone. Our editors rank HubSpot Breeze slightly higher overall in AI Marketing & SEO, but Pencil can be the better fit: E-commerce brands and agencies that need lots of ad variations.

Which is free, HubSpot Breeze or Pencil?

HubSpot Breeze can be used for free (free + paid), while Pencil is free trial.

Can I use HubSpot Breeze and Pencil together?

Yes. Many people keep both and pick per task, for example draft marketing emails inside HubSpot with HubSpot Breeze, and create ten versions of a product ad with Pencil.

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