Frase

by Frase

Research the search results and write a brief in minutes.

Free trial
Visit Frase (opens in a new tab)See alternativesCompare Frase
Full review in the AI Tools DirectoryOur editors' full Frase review and category ranking live on the AI Tools page.

What is Frase?

Frase pulls the top-ranking pages for a keyword, extracts their headings, topics and questions, and turns that into a content brief. An editor then scores your draft against those topics and an AI writer helps fill the gaps, which suits smaller teams and freelancers.

Main use cases

  • Building content briefs from the SERP
  • Finding questions people ask on a topic
  • Optimising an existing article
  • Drafting outlines for writers

Key features

  • SERP research and outline builder
  • Content optimisation score
  • AI writing assistant
  • Google Search Console insights

Pricing

Frase is a paid tool with a free trial. Listed pricing: Free trial · Paid plans available.

Prices change often, so check the official site before you buy.

Best for

Freelance writers and small SEO teams on a budget.

Tags

  • Content briefs
  • SERP
  • Optimisation
  • Writers

Bundles it's in

Compare Frase

Frase alternatives

Other tools that do a similar job.

  • Surfer SEO

    Paid

    Content briefs and scoring against what already ranks.

    SearchVisit

  • Semrush AI

    Paid

    Full SEO suite with AI writing and visibility tracking.

    SearchVisit

  • Ahrefs AI

    Free + Paid

    Backlink-leading dataset with AI research tools.

    SearchVisit

  • Jasper

    Free trialEditor's pick

    Brand-trained content generation for marketing teams.

    WritingVisit

Frase FAQ

What is Frase?

Frase pulls the top-ranking pages for a keyword, extracts their headings, topics and questions, and turns that into a content brief. An editor then scores your draft against those topics and an AI writer helps fill the gaps, which suits smaller teams and freelancers.

Is Frase free?

Frase is a paid tool with a free trial. Listed pricing: Free trial · Paid plans available. Prices change often, so check the official site before you buy.

Who is Frase best for?

Freelance writers and small SEO teams on a budget.

What can you use Frase for?

Common uses: building content briefs from the serp, finding questions people ask on a topic, optimising an existing article and drafting outlines for writers.

What are the best alternatives to Frase?

Popular alternatives include Surfer SEO, Clearscope, Semrush AI and Ahrefs AI. See the full shortlist on our AI SEO page.

AltFTool is not affiliated with Frase. This summary was written by our editors from the tool's public information. Browse all AI bundles