soft sell

1. 1.

   suggestive or persuasive advertising

   Broaderadvertising

Questions about soft sell

What does soft sell mean?

soft sell means "suggestive or persuasive advertising".

Is soft sell a common word?

soft sell is banded "Uncommon" — turns up in careful writing rather than conversation. The band comes from how often the word appears in a large corpus of everyday English, not from an editor's impression.