selling point

1. 1.

   a characteristic of something that is up for sale that makes it attractive to potential customers

   Broaderpoint

Questions about selling point

What does selling point mean?

selling point means "a characteristic of something that is up for sale that makes it attractive to potential customers".

Is selling point a common word?

selling point is banded "Rare" — specialist or archaic — most readers will not have met it. The band comes from how often the word appears in a large corpus of everyday English, not from an editor's impression.